Are You Writing From The Core Of Your Being?

Writing from the core of your beingI see a shift happening in the world of online marketing. A shift from content that hypes a product (or makes claims that can’t be substantiated) to a heart-centered approach that resonates with people in a kinder, gentler way.

Writing with heart, not hype, is a philosophy I’ve valued for a long time. I even stepped down from a project once when my client asked me to make promises that their product was not going to deliver. (A basic premise I teach in copywriting seminars is “don’t make promises you can’t keep because bad news travels fast!”)

So how do you write from the core of your being and communicate a message that speaks to your audience’s desires?

Here are 3 guidelines to follow:

1. Come from your heart. After all, what matters is what’s in your heart and who you are as a person. Share your message from a caring place. Be genuine in your message.

You can’t go wrong when you’re authentic and speak your truth. People want to work with those people that have the KLT Factor (Know, Like & Trust), people who show compassion and concern for the issues they face daily.

“Be who you are and say what you feel because those who mind don’t matter and those who matter don’t mind.” – Dr. Seuss

2. Think about your product, program or service and start from that place deep inside you that really wants to help others. You know you’re good at what you do, so own your brilliance, share it, and let your radiant light shine.

Focus on what you want to attract into your business. Take a moment, close your eyes, take a few deep breaths and visualize this. When you’re done, grab a pen & paper and start writing.

“Today you are you, that is truer than true. There is no one alive who is youer than you.” – Dr. Seuss

3. Be confident about who you are, what you have to offer and how you help people. Your attitude and your visible confidence are two qualities that attract people to you. When you’re confident about yourself – as well as the program or service you’re offering – that clarity comes across in your marketing message and people respond to it in a positive way.

“Why fit in when you were born to stand out?” – Dr. Seuss

Are you writing from the core of your being? Have a tip you’d like to share that would help others? I value your feedback so please express your thoughts down below. I’d love to hear from you. Thanks!

Debra Jason

Marketing & writing with heart, not hype at at The Write Direction
A recipient of the “Creative Person of the Year” award, Debra educates and empowers creative solopreneurs and enthusiastic business owners to create a lifestyle business that provides them with the flexibility, fun and freedom to do what they love. She also inspires you to communicate your marketing message in a way that captivates and converts your prospects into loyal, raving fans - even if you have been struggling with how to transform your ideas into words in the past.

Comments

  1. I love this because along with writing I also make children’s clothing and all of your advice is dead on. I write, sew, and create from the heart, it only makes sense to sell from the heart! 🙂 – Great post.
    Stopping in from the UBC on FB. 🙂
    Magical Mystical Mimi recently posted…THE THINGS WE DO FOR LOVE… – UBC 2013My Profile

  2. Thank you for a short and easy plan to remember! I think recently I struggled with a group of women who promised to do a book review for a special friend of mine and about 2/3’s of them never did it and never said why not. I got upset and let it show in the group. I decided that this was not for me at this time. I need to learn more from present day bloggers and salespeople to see how they work and I love your theory. The Dr. Seuss quotes were a great way to make this plain and simple!
    Carolyn recently posted…Ultimate Blog Challenge for 31 days! Our new rescue dog, DarcieMy Profile

    • Carolyn, it’s unfortunate when people don’t follow through on promises they make. It leaves us with a sinking feeling. It sounds like you did what you felt in your heart was best.
      Glad you enjoyed the Dr. Seuss quotes, he had many wonderful “pearls of wisdom.”
      Thanks for stopping by & sharing your thoughts.
      ~Debra

  3. Love these guidelines!
    And at the end of the day- I know I can sleep because I’ve been true to myself and those that I help.
    Thanks.
    Denys Kelley recently posted…New Rules for Contests on FacebookMy Profile

  4. I really appreciate these three ways of confirming if we are writing from our heart. I agree that our focus should be how we can minister and help others. If that’s our motive, our blog posts, products and resources will definitely meet our client’s needs.

    Thank you for the good words.
    Susan recently posted…Kids In The Kitchen Ebook BundleMy Profile

    • You’re welcome Susan. I’m glad I was able to present this in a way that resonated with you. I think we all have something of value to serve others – there’s a genius in each of us.
      Thanks.
      ~Debra

  5. This resonates with me so much! One of the reasons I’m doing the UBC is I’m trying to blog with freedom and independence, from my heart and not from a place of trying to force myself into a niche. I am delighted to have found your blog.
    Wendy (the Local Cook) recently posted…30 Days of Independent BloggingMy Profile

    • Hi Wendy, while you don’t want to force yourself into a niche, it is important to know who your ideal client is so you can target your information to meet his/her needs. You can still write from the heart while providing solutions to those would benefit from reading your message.

      Here’s to your sweet success,
      ~Debra

  6. I’ve recently gone back to writing my blog posts with stories from my childhood as a setting for the coaching point. It is more fun for the reader and the writer when one reads from the heart and the other writes from the heart.

    I grew up on Dr Seuss books – thank you for the quotable quotes!
    Vatsala Shukla recently posted…Isn’t it time You stopped believing in Ghosts?My Profile

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