10 Time-Saving Tips for Getting Your Copy DONE!

10 Time-saving copywriting tipsWhether writing a brochure, blog post or sales page, every content writer wants to produce useful, valuable content for themselves – and especially, for their clients and readers.

But the truth is that finding the time to write gets harder every day. We have businesses to run, groceries to buy, emails to send. We have Facebook and Twitter to keep up with. We have dance class and dinner with friends and, well, a life! (Or, at least I hope you do!)

Because we must do all those things and write useful, actionable copy, it’s essential to find ways to be more efficient and effective, to do more in less time.

It’s not about finding more hours in the day—or staying up until all hours working—but rather using the hours you have a bit more effectively.

Save time with these 10 tips:

A word of caution: writing quickly should never replace writing well. You should never sacrifice quality for quantity or speed. Instead, seek to improve your process so that you can write well and efficiently. These tips are a good place to start.

1. Start with a template.
I’m not talking about cookie-cutter copy, but having a template to remind you of the structure you want your copy to follow can save time and brain power.

2. Keep a running list of ideas. This is especially important if you write blogs, newsletters, or other articles that are published regularly. You never want to be stuck for topics on a day when your muse isn’t speaking to you.

3. Maintain a swipe file. It’s sort of a hybrid between a template and a list of ideas—because it can be both for you. See this post about writing headlines for more on swipe files.

4. Plan ahead with an editorial calendar.
If you’re creating content that’s published regularly, planning ahead can be invaluable. It can help you see how your topics relate and highlight any gaps you should fill.

5. Work ahead when you can. This may seem counter-intuitive in a list of tips for saving time, but writing under pressure can be extremely stressful and result in copy that’s less than your best. Give yourself time to set the project aside and then reread it before hitting publish or send.

6. Simplify. Too often we try to cram too many thoughts into a single blog post or list too many features (and not enough benefits) onto a web page. Think of each piece of copy as a discrete unit focused on making a single point (i.e. offering a solution to your prospects’ problem).

7. Use lists and bullet points. Bullet points are a good idea in just about every kind of marketing copy, so use them to your advantage. Your reader wants digestible bits of information, not long, winding, run-on sentences that lead to nowhere.

8. Write at your best.
We all have a particular time of day when we do our best work. Whether it’s morning or evening, know when you’re at your most productive. To be more efficient, schedule your writing for that time of day (or night).

9. Eliminate distractions. Yes, that means turning off the email ding and closing your Facebook page. Turn off your phone, too if you have to. Focus on one thing at a time.

10. Get a second opinion. Sometimes taking a step back from your work and getting a second opinion can be the most valuable thing you can do. Consider hiring a professional copywriter to review your work or have someone else in your organization take a look at what you wrote.

These are just some of my ideas, but I’d love to hear your best time-saving tips as well. Please share them in the comments below because I’d love to hear from you. Thanks and here’s to your sweet success!

Debra Jason

Marketing & writing with heart, not hype at at The Write Direction
A recipient of the “Creative Person of the Year” award, Debra educates and empowers creative solopreneurs and enthusiastic business owners to create a lifestyle business that provides them with the flexibility, fun and freedom to do what they love. She also inspires you to communicate your marketing message in a way that captivates and converts your prospects into loyal, raving fans - even if you have been struggling with how to transform your ideas into words in the past.


  1. I so needed to read this today as I have several blogs and a product I am writing. Thanks for the great tips.
    Linda Luke recently posted…What to Do When You are Surrounded by TragedyMy Profile

  2. Oh, the life gets in the way paragraph made me smile. I could soooooo relate.
    Excellent solid, clear guide on how to organize writing for content creators. Sharing it with my on line friends.
    Paula – Buenos Aires recently posted…AEDM 13 Day 25 Week #47 summary with pictures and storiesMy Profile

  3. Great points Debra! I plan at least a month ahead and have my content ready. Working under pressure surely does have its impact on the quality of the content produced. So I make sure I make no compromises on the quality! If there’s emergency and if I had to write content for a slot over night, I better drop publishing for that slot instead of publishing something crappy.

    And yes, keeping a running list of ideas is not only a handy way to keep things moving but is also a great motivator (seeing a big list and having that feeling you have so many topics to cover :)).

    Thanks for sharing!
    Jane recently posted…Genesis Framework Review And Why I Switched From Thesis To GenesisMy Profile

    • You’re welcome Jane. Thank you for stopping by, reading and posting your comments on the blog.
      Glad to see you’re already implementing some of these tips.
      Have a happy Thanksgiving. Here’s to your sweet success.

  4. Well, writing under pressure isn’t something I care to do. The type of writing I do really needs to have time and space to move through me. I really do wait for the place of inspiration and then it just flows to the page. Maybe my writing habits are a bit different than the norm, but when I am stuck, I meditate, do deep breathing, ask for guidance or listen to music that puts me into a theta state. Yeah, probably all unconventional but it works for me! <3 X0
    Belinda Rose recently posted…This Thanksgiving, What Is Your Greatest Blessing?My Profile

  5. I jus started writing keeping a running list. I tried to do one at a time but that was hard because of time. Then I realized that I’m more passionate about some of them than others and could write some of my older ideas more quickly than my new ones.

  6. Hi Debra, thanks for the great tips, I think the one that stands out for me the most is the template. I’ve been meaning to get into my mailchimp and set up a template that I can use over and over, Knowing that it would save me time but still haven’t done it! Thanks for the reminder 🙂

  7. Great tips Debra, thank you. I’m doing more and more writing so this is helpful.
    Bonnie Giller recently posted…6 Ways to Keep Your Heart HealthyMy Profile

  8. Wonderful tips.
    Also – I would need to set myself a reward to overcome the procrastination!

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