Blog Your Magnificent Story

Blog your magnificent storyThanks to guest blogger, Dorit Sasson

When it comes to blogging, many bloggers I know are anxious to share content. There are many well-written posts out there in Internet-land, but when I read one of these posts, I sometimes find myself asking the question, “So what’s this blogger’s story?”

Surprisingly, many bloggers don’t see the value in sharing their story unless it truly fits the context of their blog’s content. This is understandable to some degree. But when you look at the digital age we live in, there are times when blogging begs for a more personal direction. Your readers may find themselves wanting to experience this deeper connection.

You’re probably thinking, “Okay, now what does she want from me? Do I have to give the greatest show of my life? You know, like a super-hero story or a celebrity type story?

So, let’s get clear on what this means in terms of blogging your story or even snippets of it. You know, the kind that brings out your magnificent story.

Your Magnificent Story

Your magnificent story reveals the threads of your journey and who you are. When the threads of that struggle come together, they illuminate a professional journey. This transformation can be anything from overcoming an eating disorder or readjusting to living in the States after many years abroad – as is the case with my story.

Ideally, your story begs the question: “Why did you choose to go down this path?” or “What made you want to react/respond that way?” which shows you “in the heat of the moment.”

For example, a blog post might take a snippet of that turning point (i.e. readjusting to the States as an expatriate after living in Israel for many years and feeling like an outsider as was the case in my story) to illustrate something even larger:
• Not staying small.
• The power of greatness.
• Sharing your message with a larger number of people.

Two Essential Pieces of the Storytelling Blogging Puzzle

2. It’s okay to be vulnerable.

When it comes to your work in the world, whether you’re blogging as a way to attract clients or build a steady readership and following to your blog, your vulnerability is an essential piece of the puzzle. When you are vulnerable, you show both weaknesses and strengths as part of who you are and have become.

Contrary to what people thought some time ago, you weren’t allowed to be vulnerable. You really had to be a superhero!

But when you are vulnerable, you are giving other people permission to let the vulnerable parts of themselves be seen as well. In this digital age we live in today, we’re craving a deeper connection even more.

2. Step into your authentic self.

Stepping into your authenticity is sticking to the real you and speaking your truth. But for many, this is not as easy as it sounds.

You might worry,”What if my readers don’t like my sense of humor? Do I need to completely write my voice out of the equation?” My advice? Just be yourself.

Recently, I conducted client interviews to get their feedback and what I have found is that my clients like working with me because I am ME…not because I’m just like every other capable writer, coach and storyteller. I care deeply about what I do and the people I serve. And, I’m guessing you do too.

Ask your clients, “Why do you like working with me?” You might be pleasantly surprised by their answers.

If you intend to share your story with a wider audience, there are many ways to get your message across online. Considering how your story best speaks to your target audience is an important first step.

Please listen to this recording of “Giving Voice to Your Story” where I interview Debra about enriching your marketing copy with a compelling story.

Have you shared your vulnerability and your authentic self on your blog? How have your readers responded? Please share your comments below. I’d love to hear from you. Thanks.

About guest blogger, Dorit Sasson: The Breakthrough Story Mentor, Dorit is founder of Giving Voice to Your Story and The Story Clarity System. The Story Clarity System shows you exactly how to get your story out in ways most people only dream of. To request a free e-workbook entitled, “Three Simple Steps to Creating a Magnificent About Page,” and receive Dorit’s bimonthly marketing & story success articles, visit


  1. I completely agree that it’s very important to be authentic. Right now I on a journey to finding my voice on my blog. I actually have a couple of posts that I want to write that are more vulnerable that I normally write. I realize that I’m procrastinating because they are harder to write, but as you said, it’s very important.
    Salma recently posted…Gingerbread CookiesMy Profile

    • Salma, there were times when I thought “I can’t (or shouldn’t) blog about that.” And, I found when I did – when I shared a more personal side of myself – people responded with kindness. So, consider just putting your pen to paper and letting the thoughts flow. It doesn’t have to be perfect. You can always go back and edit, but at least you’ll have started. Here’s to your sweet success.

    • Hi, Salma,
      Developing a voice takes time. Like any good writing, it is a work in progress. The most important thing to do is get out ther.e It can be hard when you don’t even think anybody might care about what your say, but you never know who will touch. So the best thing is to just get started and the rest will follow.
      Take care,
      Dorit Sasson

  2. I really resonated with this post. Recently I wrote a personal story for a book called Keep on Believing. It was a very vulnerable piece and I was concerned how it would be received.

    The feedback was amazing and most of my existing clients were shocked to learn of my history. The story definitely increased my street creditility, but what I noticed most of all was that when I told my story people were able to feel closer to me. I seemed more approachable and received a lot of positive feedback.

    In the past I was not resisting telling my story, it only came up when I thought it would benefit the situation. I now realize how important sharing who I am can be and will be sharing more of myself in my blog and on my new website.
    Linda Luke recently posted…Fear, Love, and Scaredy Cat JoeyMy Profile

  3. I have found that posts where I share part of my childhood or corporate years get more readership, even if readers don’t comment online. Some actually write to me privately and I feel happy that I have touched another life in some way.

    I did revise my website to share part of my story this year and intend to share more in 2014. Thanks Debra, I appreciate you!
    Vatsala Shukla recently posted…How do I ace that re-interview for my own job without freaking out?My Profile

  4. I get the most responses when I am more vulnerable in my blogging. When you incorporate your story into your marketing elements, you give prospective clients a way to know and like you – two critical elements for people deciding to buy from you.
    Tai Goodwin recently posted…SHIFT Work: Rethinking Your Free ConsultationMy Profile

  5. Well Debra I think you’ve read enough of my posts to know that I often lay it all on the line! 🙂 Some of them are very personal. But you know what, I get some much positive feedback for those. The best part is that it is those posts that I hear from others how much I’ve helped them in some way. That’s all the payback I need!
    Belinda Rose recently posted…What Would Jesus Say?My Profile

  6. I’ve found that I get a bigger and better response when I hang up my “business communicator” hat and just write exactly the way I would speak in person to a friend. Even if I’m talking about the exact same subject, something about the informal world of blogging just works better with something more like casual speech. It took me a LONG time to figure this out — I wish I had known Debra and Dorit way back then!
    Jessica recently posted…7 Fitness Gifts That Won’t Earn You an Ugly SweaterMy Profile

  7. Thanks Debra, I have to say I agree, it’s much more interesting to read an article with real personal interest. Authenticity is very attractive and enjoyable even if it’s a little raw and unpolished.
    I think some people are still stuck in their school days when it comes to writing but I’d rather read something real over a scholarly piece of work any day!
    I think some people are afraid of appearing too narcissistic or perhaps think that their story won’t appeal to others. Thank you for your message putting them straight!
    Helen Crosbie recently posted…Ever made a mistake?My Profile

  8. Unless I’m looking for a ‘how to’ as in an answer to a techie question or something along those lines, I’m looking for that personal story when I read a blog. Our need to connect with others is huge and sharing vulnerability in a healthy way helps us to connect. Great advice.
    Jacqueline Fairbrass recently posted…More Favorite Things to Uplift and InspireMy Profile

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