When it comes to blogging, many bloggers I know are anxious to share content. There are many well-written posts out there in Internet-land, but when I read one of these posts, I sometimes find myself asking the question, “So what’s this blogger’s story?”
Surprisingly, many bloggers don’t see the value in sharing their story unless it truly fits the context of their blog’s content. This is understandable to some degree. But when you look at the digital age we live in, there are times when blogging begs for a more personal direction. Your readers may find themselves wanting to experience this deeper connection.
You’re probably thinking, “Okay, now what does she want from me? Do I have to give the greatest show of my life? You know, like a super-hero story or a celebrity type story?”
So, let’s get clear on what this means in terms of blogging your story or even snippets of it. You know, the kind that brings out your magnificent story.
Your Magnificent Story
Your magnificent story reveals the threads of your journey and who you are. When the threads of that struggle come together, they illuminate a professional journey. This transformation can be anything from overcoming an eating disorder or readjusting to living in the States after many years abroad – as is the case with my story.
Ideally, your story begs the question: “Why did you choose to go down this path?” or “What made you want to react/respond that way?” which shows you “in the heat of the moment.”
For example, a blog post might take a snippet of that turning point (i.e. readjusting to the States as an expatriate after living in Israel for many years and feeling like an outsider as was the case in my story) to illustrate something even larger:
• Not staying small.
• The power of greatness.
• Sharing your message with a larger number of people.
Two Essential Pieces of the Storytelling Blogging Puzzle
2. It’s okay to be vulnerable.
When it comes to your work in the world, whether you’re blogging as a way to attract clients or build a steady readership and following to your blog, your vulnerability is an essential piece of the puzzle. When you are vulnerable, you show both weaknesses and strengths as part of who you are and have become.
Contrary to what people thought some time ago, you weren’t allowed to be vulnerable. You really had to be a superhero!
But when you are vulnerable, you are giving other people permission to let the vulnerable parts of themselves be seen as well. In this digital age we live in today, we’re craving a deeper connection even more.
2. Step into your authentic self.
Stepping into your authenticity is sticking to the real you and speaking your truth. But for many, this is not as easy as it sounds.
You might worry,”What if my readers don’t like my sense of humor? Do I need to completely write my voice out of the equation?” My advice? Just be yourself.
Recently, I conducted client interviews to get their feedback and what I have found is that my clients like working with me because I am ME…not because I’m just like every other capable writer, coach and storyteller. I care deeply about what I do and the people I serve. And, I’m guessing you do too.
Ask your clients, “Why do you like working with me?” You might be pleasantly surprised by their answers.
If you intend to share your story with a wider audience, there are many ways to get your message across online. Considering how your story best speaks to your target audience is an important first step.
Please listen to this recording of “Giving Voice to Your Story” where I interview Debra about enriching your marketing copy with a compelling story.
Have you shared your vulnerability and your authentic self on your blog? How have your readers responded? Please share your comments below. I’d love to hear from you. Thanks.
About guest blogger, Dorit Sasson: The Breakthrough Story Mentor, Dorit is founder of Giving Voice to Your Story and The Story Clarity System. The Story Clarity System shows you exactly how to get your story out in ways most people only dream of. To request a free e-workbook entitled, “Three Simple Steps to Creating a Magnificent About Page,” and receive Dorit’s bimonthly marketing & story success articles, visit http://www.GivingAVoicetotheVoicelessBook.com
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