If so, you’re missing out on opportunities. Again, accordingly to to the folks at the social network, “users with complete profiles are 40 times more likely to receive opportunities through LinkedIn.”
Therefore, for those professionals who want to leverage their opportunities on LinkedIn, go back and complete your profile.
What Should I Include In My LinkedIn Profile To Be Sure It’s Complete?
Here are nine elements that make for a thorough and robust LinkedIn profile:
1. A keyword-enhanced professional headline (what appears under your name). Avoid statements like “Founder of ABC Company” or “Owner of ABC Company.” If a prospect were to search for someone like you, but didn’t know your name or company name, what keyword phrase would they search? Keep in mind, this is not about stuffing your profile with keywords. Be appropriate.
Advice from LinkedIn regarding keywords: “Only include the keywords, including repeated keywords, in your profile that best reflect your expertise and experience.”
2. A Summary section. This is probably one of, if not the, most important section of your profile. Write it in the first person and let viewers know a little bit about you and how you can help them.
3. Your industry and location.
4. Your current position WITH A DESCRIPTION. First, use a keyword enhanced job title (i.e., not just “Sales Manager,” but “Sales Manager Specializing in Corporate Events.”). Then, fill out the description of what you do in that position (this is another opportunity for you to use keyword enhanced content).
5. Your past experience WITH A DESCRIPTION.
Advice from LinkedIn’s official blog: “Having your two most recent positions makes your profile 12x more likely to be found.”
6. Your skills. In addition to providing social proof, there’s a 13% increase in profile views for those who list skills on their profile. TIP: These can be keyword-enhanced skills.
Advice from LinkedIn: Seeking a job? Skills are among the most common queries performed by recruiters and hiring managers.
7. A professional photo. Doesn’t have to be shot by a professional photographer, just needs to look professional. LinkedIn reports that profiles with photos get 14-21 times more views than those without photos.
8. Have at least 50 connections. Start out with people you know – clients, colleagues, past employers, etc. Please, please, please – when you send out a connection request, take the time to personalize it. TIP: If you’re using your smartphone, here’s how to personalize your invite there.
9. Where you went to school. LinkedIn offers a great “Find Alumni” feature – an awesome tool to use!
If you have a profile and feel like LinkedIn isn’t working for you, there may be several reasons why.
However, go back and look at the most important step to take right out of the gate . . . thoroughly completing your LinkedIn profile. (TIP: Create your profile in a Word document. Fine tune it until you’re happy with all the elements. Then, cut & paste it accordingly. Remember, the beauty of the Internet is that you can always go back and change elements, update them, etc.)
How’s your LinkedIn profile? Want me to take a quick peek? Please share your LinkedIn URL below (have you personalized your URL yet) because I’d love to hear from you. Thanks a million and here’s to your sweet success!
* As reported by my colleague Andy Foote.
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