E-mail etiquette: You opted-in, but now you’re overloaded!

E-mail etiquetteI once wrote about e-mail “use” versus “abuse.” I referred mostly to those unsolicited e-mails we all get – the ones that we get several times a day, within 15-20 minutes of one another, that (thankfully) end up in our Spam folders.

However, after posting that blog I started noticing the now growing numbers of e-mails I was receiving from those marketers whose e-mail lists I did opt-in to receive.

The original opt-in was to receive a free report – something I, like many online marketers, also offer on my Web site. The first e-mail thanked me and told me how to download my complimentary report. Then, in a few cases, an e-mail follow up arrived that asked how I liked the report. A nice touch, I thought. It wasn’t long after, that things changed….

The tone of the e-mail messages, while still friendly, are now very sales-oriented. I’m receiving e-mails from these marketers 3-4 times a week and, in some cases, daily. Now, perhaps if their messages provided new tips and pointers, I’d be okay with it, but they’re not. Most of them are a multitude of sales pitches. Some of these pitches even claim how they’re not pitching me – they want to teach me how to sell myself without the “hard sell” – “to be genuine,” they say. I chuckle when I read them.

“Debra, there’s still time to sign up for the seminar…” “I have a new model that will make me and you more money than what you were doing before . . .” “Purchase the replay …” (the replay was supposed to be free!). Have you seen these in your inbox too?

You know what I’m talking about. How many of you have signed up for a report, received it and then, watched your inbox fill up with more messages from that same marketer several times a week? Do you welcome it or abhor it? Are you still on that e-mail list?

Look, I understand, business is about helping others and making a profit. We all have bills to pay. However, when a prospect opts-in to your e-mail list, please don’t start bombarding them with your sales pitch 3-4 times a week. It won’t be long before they opt-out. Do you agree? What’s been your experience?

Please share your thoughts in the comment section below because I’d love to hear from you. Thanks a million!

Debra Jason

Marketing & writing with heart, not hype at at The Write Direction
A recipient of the “Creative Person of the Year” award, Debra educates and empowers creative solopreneurs and enthusiastic business owners to create a lifestyle business that provides them with the flexibility, fun and freedom to do what they love. She also inspires you to communicate your marketing message in a way that captivates and converts your prospects into loyal, raving fans - even if you have been struggling with how to transform your ideas into words in the past.

Comments

  1. One of my favorite lists I belong to is Ben Settle’s at http://www.bensettle.com. And he nicely blends in a sales pitch in with every email, it just typically comes at the end of a nice copywriting/marketing tip.

    I don’t mind sales pitches, there just needs to be more as well. And most people only pay attention to a few lists at a time anyway – if your list is nothing but pitches you’re doomed.

    Cheers!

    • Stephen, nice to see you here. Thanks for your input. I tend to agree with you that , these days, most people are paying attention to a few lists at a time in order to control that sense of “overwhelm” in their inbox. When a prospect opts-in I think they do so because they’re looking for information that will help them succeed in their business. If they start to receive too many “pitches” and not enough valuable information, you know which button they’ll click on.
      Have a great day.

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