Quick Copywriting Tip: Give Readers News in Your Headline

David Ogilvy said that, on the average 5 times as many people read your headline as read your body copy. In this short video, I deliver a quick copywriting tip for writing attention-grabbing headlines.

Give news in your headline using words such as “introducing,” “announcing,” “now available” or “new.”

Here are two examples:

1. “Announcing 10 remarkable ways to stay in shape without exercising daily.”

2. “Now available, a new report reveals 3 ways to avoid losing your home to foreclosure.”

There you have it, a quick copywriting tip. Give news in your headline.

Thanks so much for watching the video (or reading this post).

Have a headline you’d like to share? Please do so in the comment section because I’d love to hear from you. Thanks.

Here’s to your sweet success.

Debra Jason

Marketing & writing with heart, not hype at at The Write Direction
A recipient of the “Creative Person of the Year” award, Debra educates and empowers creative solopreneurs and enthusiastic business owners to create a lifestyle business that provides them with the flexibility, fun and freedom to do what they love. She also inspires you to communicate your marketing message in a way that captivates and converts your prospects into loyal, raving fans - even if you have been struggling with how to transform your ideas into words in the past.


  1. Thanks for the headline tips! I always have trouble trying to come up with good ones.
    krystal recently posted…Plan the Perfect Picnic at the Park With Huggies Clutch ‘n’ Clean Wipes #HuggiesMomStyleMy Profile

  2. Great tip! You can check your headline and know you’re giving a piece of news information in it when you provide a new or unusual nugget about your reader’s problem.
    Kathy Widenhouse recently posted…Feb 20, Pre-Writing Steps to Writing a Business PlanMy Profile

  3. Great tip Debra! I remember hearing this somewhere years ago, and try to use it often and create attention grabbing headlines. I recently used “announcing” when I launched my new venture, which is an online learning portal called LMG University. It seemed appropriate for launching a new venture anyway. 🙂 But I love the idea of using this tactic in many headlines, whether for blog posts, e-zine articles, etc. Thanks so much!

    • You’re welcome Lisa. Yes, using “announcing” for the launch of your program makes total sense.
      Another great tip (for which I created another video) is using a question in your headline. Have you used that one?
      Thanks for stopping by and sharing your thoughts.

  4. Thanks for the bonus tip. Yes, I have used a question. Love that one! I probably could use even more questions, so thanks for the reminder. The only headline I don’t like are ones that are misleading or totally off subject. But you would never recommend that! 🙂

    • Absolutely agree with you Lisa. Bad news travels faster than good, so it’s always wise to avoid making promises that your product/service/program cannot deliver. Best to be honest & have integrity.

  5. Great tips Debra. It’s in the headlines!! Diane Hochman also gives us some great advice on headlines and the importance of such. It is fun to listen to you and your advice and knowing that you are one of the experts. Thanks for sharing.
    John Logan recently posted…How Is Your Self Confidence?My Profile

  6. Those are nice tips! One of the things I help people with is their presentations (live or via webinar) and a similar principle holds for slides. The title of the slide should actually SAY something. So, instead of “Our goal” the slide title might say, “Our goal is to increase conversions.” Or instead of “Target market” you might say, “Write specifically to your target market.”
    Ellen Finkelstein recently posted…Increase your website traffic with this simple techniqueMy Profile

  7. Great tips Debra! Headlines are important and yet, they are the thing I often struggle with the most! 🙂
    Belinda Rose recently posted…Love In HeavenMy Profile

  8. These work great as email subject lines, too.
    Tea Silvestre recently posted…My Personal Battle With Comparisonitis (and How I’m Making Peace)My Profile

  9. Great tips here Debra. I like your suggestions. I have trouble in this area at times…..so, thankyou.

  10. Thanks for the headline writing tips and examples. I often struggle with writing compelling headlines. I can put your tips to work right away. Thanks again
    Catherine Storing recently posted…My Step by Step Curly Hair TutorialMy Profile

  11. Hi Debra- Love of your passion shines through is this video:-) Thanks for the tip! Coming up with headlines is a challenge for me. I think it also keeps me from blogging at all. I just wrote my first post in 11 months:-) Have a great week! xoDana
    Dana Mallon recently posted…Are You the Person You Want Your Kids to Grow Up to Be?My Profile

  12. Great tips, Debra. We all love to be the first to know, don’t we? So including Latest, News and Announcing make it so intriguing for the readers. Thanks for the reminder, I’ll keep it in mind for the next blog posts 🙂

  13. Another great tip. I’ve heard that 90% of your email’s success comes down to your headline. Love the headlines and “news” related headlines DO work!

  14. Hi Debra,
    This is a great tip and you can certainly see how pretty much every news organization uses this technique to get you to read their article or tune in at 7. Very effective!
    DeAnna Dimmitt recently posted…How To Prevent Overwhelm From Stopping You In Your TracksMy Profile

  15. It really does go to the importance of grabbing people right at the beginning of the deal. Great examples, Debra…and fast! 😉
    Larry Hochman recently posted…This Video Sucks (But Watch It Anyway)My Profile

    • That’s why they’re called “quick copywriting tips” Larry. I know we’re all busy folks so I provide a quick tip then you can go off and implement quickly as well!

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