Quick Copywriting Tip: Give Readers News in Your Headline

David Ogilvy said that, on the average 5 times as many people read your headline as read your body copy. In this short video, I deliver a quick copywriting tip for writing attention-grabbing headlines.

Give news in your headline using words such as “introducing,” “announcing,” “now available” or “new.”

Here are two examples:

1. “Announcing 10 remarkable ways to stay in shape without exercising daily.”

2. “Now available, a new report reveals 3 ways to avoid losing your home to foreclosure.”

There you have it, a quick copywriting tip. Give news in your headline.

Thanks so much for watching the video (or reading this post).

Have a headline you’d like to share? Please do so in the comment section because I’d love to hear from you. Thanks.

Here’s to your sweet success.