What to write about?

What to write about?It’s the new year and it seems, from Facebook to Twitter, many people are writing about their goals or asking what others have planned for this, the first week of 2011. Me? I’m faced with writer’s block and am wondering what to write about. So, I thought, “why not write about what to write about?”

Whether you’re posting blogs on your Web site, tips on your Fan Page or writing a newsletter, coming up with fresh content on a consistent basis can be a challenge.

Here are eight helpful ideas to help charge your battery and get your creative juices flowing. Take note of the ones that resonate with you and by the time you’re done reading, I hope you’ll have a great list to get you started in 2011.

1. Success stories. Do you have a product or service (old or new) that generates great results for your customers? Share them with others. Don’t be afraid to ask your customers for feedback on their experiences as well. Then, write about them and let others know the good news.
2. “How to” features. Most people like knowing they’re going to get a finite set of tips, guidelines or secrets. With this in mind, you can write about 10 smart ways to lose weight without even trying, 12 pointers for writing killer headlines, 4 ways to get great results from your Realtor, etc.
3. Company information. Choose stories that acknowledge your achievements and lend credibility to your business. Customers/prospects read about how others respect you and therefore, begin to look at you as an expert in your field.
4. People stories. People like reading about people – especially if it’s someone who they know personally. It could be about someone who did something outstanding to help your community . . . an employee who excelled in his/her role . . . a customer who received an honor or won an award.
5. Related interest stories. Is there something happening in current events that relates to your business (i.e. the economy, sustainability, solar energy, recycling, etc.)? Write about that.
6. Frequently asked questions. You see them on many Web sites. Why not compile a list of those questions you receive from customers or prospects. You may find you have enough to write about for a while.
7. Glossary. Are there words within your industry that need some explanation? While they may be common place to you, perhaps your audience needs some clarification before they really grasp their meaning.
8. Journaling. As you may have discovered, some folks simply write about what’s going in their lives. I’ve seen posts about weight loss and fitness training written by Internet marketing professionals and business coaches. The world of social media has made it possible for us to share more of ourselves on a daily business and readers are responding positively to this. They like getting to know you on a more personal level.

So, what are you going to write about next? Let me know. Whether it’s a blog post, article or a simple Tweet, I look forward to reading it.

Debra Jason

Marketing & writing with heart, not hype at at The Write Direction
A recipient of the “Creative Person of the Year” award, Debra educates and empowers creative solopreneurs and enthusiastic business owners to create a lifestyle business that provides them with the flexibility, fun and freedom to do what they love. She also inspires you to communicate your marketing message in a way that captivates and converts your prospects into loyal, raving fans - even if you have been struggling with how to transform your ideas into words in the past.


  1. I found your blog when looking at Beverly Bostons website.
    I’m alså a freelance copywriter doing both training of others and practical assignments.
    At my website I also write a blog – it’s fairly new actually – and I have met the same challenges. But I find that it is worth the effort. And in my hunt for new inspiration I also find new relations and interesting websites.

    I’ll get back to your site – you are welcome to visit my blog as well. But as I write in Danish I’m not sure you will understand any of it. My company has a fanpage at facebook. From time to time I write in English there. Feel free to join the site. http://www.facebook.com/MOJOKommunikation

    Hope you find your way out of writer’s block! 🙂

    • Monica, nice to meet you virtually. I found my way out of the writer’s block by writing that post. Sometimes inspiration comes as the result of conversations I’ve had with colleagues, clients and folks I’ve met via social networking online. Sorry, but I don’t read or speak Danish, but I’ll check out your Fan Page and see what you have posted there in English. Have a great day.

  2. Debra,

    I think this is really good stuff to put it simply. I get so bogged down with features and benefits in my world of direct mail marketing that I get bored with the process.

    This opened my eyes that where applicable I could use “how to” statements and feature that message rather than always tossing out the tease coupled with the offer. I could even insert success stories more often which I guess is more of a longer testimonial. And of course worked into the right DM package one could even insert a people story.

    These are definitely great tips for websites to make them more friendly and less rigid.


    • Ed, nice to see you here. Thanks so much for your comments. I’m glad you found the post helpful to you. As direct marketing professionals, you and I both know the value of focusing on benefits. Prospects and customers want to know “what’s in it for me?”
      Inserting success stories/case histories/testimonials is a great way to demonstrate how others have benefited from the great solutions you provide for them. People enjoy reading about people. Yes, stay away from “rigid” and have a conversation. Hope all is well in the Rocky Mountains!

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