A 6-Pack of Copywriting Tips: Boost Your Results

Six Pack of Copywriting Tips

Here’s a recap of the 6-pack of copywriting tips for those who missed the 6 days of Tweets I posted.

When you’re not getting the results you’d hoped for, open up the 6-pack – and I don’t mean the foamy stuff – for some refreshing ideas.

Take a look at your content and see if you’re following some of the copywriting tips listed here. Sometimes just a small tweak can go a long way in boosting your results.

Copywriting tip No.1: Does your copy have a personalized feeling? Your prospects come first – start writing TO people (not AT them). Use a friendly, conversational tone as if they were there sitting across the table from you

Copywriting tip No.2: Are you enticing me w/benefits or just listing features? There is a difference. Telling me a dress is made of silk is conveying a feature. Now, tell me the silk dress will “turn heads & make me feel like a million bucks,” that’s a benefit that motivates. It’s a good idea to sit down & write a list of features. Then, see if you can convert them into benefits.

Copywriting tip No. 3: Writing for the Web? While there’s no magic key to getting on Page 1 of Google, one thing is for certain, “relevancy” is important. So if you’re targeting a keyword phrase like “freelance copywriter,” be sure that phrase is in the actual page content. And, don’t overdo it. There is a balance. And, there are some key positions to place them such as in the Page Title (in the HTML code), headlines & subheads, beginning paragraph, etc.

Copywriting tip No. 4: “You” is one of the strongest words in the marketing lexicon. Use it! Yes, your prospects want to know you’re a viable, credible company, but first, they want to know “what’s in it for me?” (“me” being your prospect/customer).

Copywriting tip No. 5: How long is each paragraph? Make content inviting to read with short paragraphs. Personally, I try to limit paragraphs to approximately 5 sentences or less. And, use SHORT, SIMPLE sentences when possible. Better to use 2 short sentences than one long run-on sentence. In addition, CLARITY is extremely important. Use subheadings and bullet points – they make the content inviting to the eyes and easier to read.

Copywritiing tip No. 6: Don’t forget a call to action. You may have your phone number posted in a brochure or on your Web site, but just having your phone number there is not enough. Make it easy for prospects to respond by telling them what you want them to do. For instance, do you want them to:

  • E-mail you and opt-in to your list?
  • Call you on the phone?
  • Sign up for a webinar/teleseminar?
  • Visit your store?
  • Mail back a donation?

In addition, to encourage response, give a deadline. It can be a specific date or say “10 days from now.” The words “now” and “today” also go a long way.

So, when you’re looking at your results and you’re less than satisfied, pop open the 6-pack of copywriting tips for refreshing ideas. Take another good, hard look at your copy and see what changes you can make to enhance your marketing efforts. Remember, even a small change can make a big difference.

Try it out and let me know your results. You can call me at (303) 443-1942, send me a message via the Contact Us Page, or reply to his post with your comments. I look forward to hearing from you soon.

Debra Jason

Marketing & writing with heart, not hype at at The Write Direction
A recipient of the “Creative Person of the Year” award, Debra educates and empowers creative solopreneurs and enthusiastic business owners to create a lifestyle business that provides them with the flexibility, fun and freedom to do what they love. She also inspires you to communicate your marketing message in a way that captivates and converts your prospects into loyal, raving fans - even if you have been struggling with how to transform your ideas into words in the past.


  1. Thanks for the great tips. I know now that I am blogging more I need to start paying better attention if I want to get attention.
    Mark Michael recently posted…Hope the Great UnknownMy Profile

    • You’re welcome @Mark and @Dot. @Liz and @Angie, happy to see you’ll be saving it for future reference. I don’t know that there is really a “right” or “wrong” way to write – there are different ways to write that are more effective than others. Of course, it always come down to your audience – who are you writing to and does your message resonate with them. Thanks to each of you for sharing your thoughts here. ~Debra

  2. I am definitely bookmarking this post! I have to constantly ask myself if I am doing/saying things the right way on my blog (I’m probably not lol), and this post has some pretty important tips on it. Thank you so much for sharing.
    Angie Hottentots-Laurel recently posted…Who or What Is Really in Control of Your Day?My Profile

  3. Thanks, some useful reminders. Sometimes in the rush to get things written and out there I forget to check my article is written in an effective way as possible. Practice makes perfect I guess
    Dot Hurley recently posted…3 Simple Ways to help with EndometriosisMy Profile

  4. This is a great post and very timely with the blogging challenge. Nicely done – I will be saving it for future reference as well.

  5. This is a great, common sense approach that too many still forget to apply (me included!). Thanks so much for these invaluable reminders. This is an ‘evergreen’ template I won’t lose!
    Andrea Feinberg recently posted…Why is an Ounce of Prevention so Heavy?My Profile

  6. These tips are easy to understand and better yet – easy to implement. Having a “call to action” is so important. Most people make a bad assumption that if someone reads the post they will automatically subscribe or sign up for a product. Even if they liked your article or offer, most people’s natural next step isn’t to repsond or engage. But the more you ask – the more you receive. (As long as you’ve given them content and connection)

    • @Tai & @Andrea, glad you both agree that these common sense tips are easy-to-follow. Sometimes, as you suggested Andrea, many people simply forget to implement them. The call-to-action is a common one that gets overlooked. It’s not enough to just post a phone number or email address – it helps to say “call me” or “e-mail me.” Seems obvious, but sometimes it’s the little things that easily get glossed over & can make a big difference. Thanks. ~Debra

  7. Wonderful tips, Debra! I especially need practice on #2, listing benefits and not features. This concept took me a long time to get a handle on, but your description simplified the difference between the two.

    • Thanks Peggy. A fun exercise I do when I teach about copywriting is called The Pencil Test. Look at a pencil and write down all the features. Then, go back and see how many features you can convert into benefits. The most obvious feature is the eraser. I bet you can quickly convert that into a benefit. ~Debra

  8. Very useful thank you! Will print off and keep to remind me!

  9. Love the tips, Debra. Clear and valuable reminders. I’m going to save this in my Evernote checklists to refer back to often. It’s easy to get lost in the writing and forget that everything comes back to the user’s experience – and your tips will help ensure that connection happens. Thanks!
    Tanya Smith recently posted…How to Create Buzz for Your Programs Super Bowl StyleMy Profile

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