A 6-Pack of Copywriting Tips: Boost Your Results

When you’re not getting the results you’d hoped for, open up the 6-pack – and I don’t mean the foamy stuff – for some refreshing copywriting ideas.

Take a look at your content and see if you’re following some of the copywriting tips listed here. Sometimes just a small tweak can go a long way in boosting your results.

Copywriting tip No.1: Does your copy have a personalized feeling? Your prospects come first – start writing TO people (not AT them). Use a friendly, conversational tone as if they were there sitting across the table from you

Copywriting tip No.2: Are you enticing me w/benefits or just listing features? There is a difference. Telling me a dress is made of silk is conveying a feature. Now, tell me the silk dress will “turn heads & make me feel like a million bucks,” that’s a benefit that motivates. It’s a good idea to sit down & write a list of features. Then, see if you can convert them into benefits.

Copywriting tip No. 3: Writing for the Web? While there’s no magic key to getting on Page 1 of Google, one thing is for certain, “relevancy” is important. So if you’re targeting a keyword phrase like “freelance copywriter,” be sure that phrase is in the actual page content. And, don’t overdo it. There is a balance. And, there are some key positions to place them such as in the Page Title (in the HTML code), headlines & subheads, beginning paragraph, etc.

Copywriting tip No. 4: “You” is one of the strongest words in the marketing lexicon. Use it! Yes, your prospects want to know you’re a viable, credible company, but first, they want to know “what’s in it for me?” (“me” being your prospect/customer).

Copywriting tip No. 5: How long is each paragraph? Make content inviting to read with short paragraphs. Personally, I try to limit paragraphs to approximately 5 sentences or less. And, use SHORT, SIMPLE sentences when possible. Better to use 2 short sentences than one long run-on sentence. In addition, CLARITY is extremely important. Use subheadings and bullet points – they make the content inviting to the eyes and easier to read.

Copywritiing tip No. 6: Don’t forget a call to action. You may have your phone number posted in a brochure or on your Web site, but just having your phone number there is not enough. Make it easy for prospects to respond by telling them what you want them to do. For instance, do you want them to:

  • E-mail you and opt-in to your list?
  • Call you on the phone?
  • Sign up for a webinar/teleseminar?
  • Visit your store?
  • Mail back a donation?

In addition, to encourage response, give a deadline. It can be a specific date or say “10 days from now.” The words “now” and “today” also go a long way.

So, when you’re looking at your results and you’re less than satisfied, pop open the 6-pack of copywriting tips for refreshing ideas. Take another good, hard look at your copy and see what changes you can make to enhance your marketing efforts. Remember, even a small change can make a big difference.

Try it out and let me know your results. You can call me at (303) 443-1942, send me a message via the Contact Us Page, or reply to his post with your comments. I look forward to hearing from you soon.