What Will Be Your Social Network of Choice In 2013?

Facebook logo“If you could only use one social network for your marketing in 2013, which one would it be?”

That’s the question I posted on my Fan Page earlier this month. Here are some of the replies I received:

“I get the most benefit (ie clients) from Facebook, but I enjoy using Facebook and probably spend most of my focus here.” – Jayne Day, Webonize: Online Marketing for Small Business, New South Wales https://www.facebook.com/webonize

“For business – definitely Linked In!” – Fran Strauss, New York https://www.facebook.com/fran.strauss

“I love LinkedIn, but I’m using Facebook more.” – Sue Barnes Porter, The Accidental Leader, Tucson https://www.facebook.com/AccidentalLeader

“LinkedIn doesn’t drive me nuts the way Facebook does (I’d like to run their algorithms right up their … you get the picture). Twitter is pretty straightforward too.” – Pj Schott, Creative Director, Boston http://facebook.com/pj.schott

“It’s STILL Facebook.” – Adela Rubio, Enlightened Listbuilding, New Jersey https://www.facebook.com/adelarubiotribe

“If I could, I would be using whatever will replace Facebook. Fingers crossed for something soon, because their “pay for everything” model is getting ridiculous. Until then, I’m stuck with Facebook.” –Amethyst Mahoney, Divine Wisdom Academy, Oregon https://www.facebook.com/AmethystTarot

“I want to find an online hub or make my own that is nonconformist women.”
–Lisa Marie Selow, Author & life coach, Michigan https://www.facebook.com/lisaselow

“I’m still an email guy for maximum results… but I do like LinkedIn and Facebook.” – Wayne Weld, Independent Send Out Cards distributor, Tucson https://www.facebook.com/WayneWeldAppreciatingPeople

“I’m more comfortable with Facebook but get better results from LinkedIn. I, too, am concerned with the lower visibility with Facebook and hope they make some changes in early 2013.” –Sheila Starkey, Smart Social Media Marketer, South Carolina https://www.facebook.com/smartsocialmediamarketer

“I think I’ve received more dollars from LinkedIn. However, Facebook is where everyone is. It’s like, FB is where you go to party, and LinkedIn is where you go to work…” – Jeff Olson, Internet Marketer, Illinois https://www.facebook.com/Frohardy

Thanks to everyone who provided their input. It’s a great conversation. And, even though Facebook seems to be losing favor among some, it appears to be the preferred network for now.

What about you? If you had to pick one, which social network would be your #1 choice?

Share your thoughts in the comment section below. And, as a little gift to help increase your exposure, feel free to include a link to the account on your preferred network so others can connect with you in the new year.

Thanks and here’s to a fabulous 2013 – may you experience exciting new adventures, good health, great happiness & sweet success!

Debra Jason

Marketing & writing with heart, not hype at at The Write Direction
A recipient of the “Creative Person of the Year” award, Debra educates and empowers creative solopreneurs and enthusiastic business owners to create a lifestyle business that provides them with the flexibility, fun and freedom to do what they love. She also inspires you to communicate your marketing message in a way that captivates and converts your prospects into loyal, raving fans - even if you have been struggling with how to transform your ideas into words in the past.


  1. I have gotten so frustrated with Facebook that I only use it for personal and/or social interactions these days. I rarely post anything on my company FB page.

    My preferred social network for growing my business is LinkedIn, although, it has a few frustrating points as well (for example, the restrictions on how you connect with new people). For business, I put my efforts mostly into LinkedIn and spend more time on optimizing my In profile than my FB business page. Starting in 2013, I have a plan in place to help increase my LinkedIn presence that should lead to more business.

    I am an open LinkedIn networker and welcome any requests: http://www.linkedin.com/in/shannonpeebles/
    ShannonP recently posted…Pointing out the BIG ErrorsMy Profile

    • Shannon, I hear your frustration. Facebook can be temperamental at times. Putting your energy into LinkedIn is a good idea as well. You might want to check out my blog post about optimizing your LinkedIn profile. If you don’t already know them, there are some strategic places for placing keywords in your LinkedIn profile so that people find you when they search LinkedIn. You can read that blog post at: https://www.writedirection.com/linkedin-tips
      Wishing you sweet success in 2013. Thanks for sharing your perspective here. ~Debra

  2. Fun conversation:-) I like Jeff’s comment about Facebook is where you go to party and LinkedIn is where you go to work:-) I like Facebook and twitter best. I’ll check out LinkedIn more in 2013. Find me on Facebook.com/soulfitwomen. In 2013, I’ll have a private forum for women who would like to discuss how to release tension and emotional pain for
    their body. I’ll be back for more Debra!
    Dana recently posted…Quiz: How Well Do You Manage Your Energy?My Profile

    • Hi Dana, appreciate you sharing your favorite social networks. I’m guessing you’ll have many women interested in discussing tension release in your private group. Groups on LinkedIn may present a good opportunity for you as well. Look forward to seeing you back here. Happy new year! Thanks. ~Debra

  3. Very interesting, Debra! Great question to ask… I think I “get” Facebook more than Linkedin… Linkedin gives me anxiety, hahaha. And I’m really intrigued by Pinterest and think I’ll be putting some extra focus there in 2013. I’m digging the groups on FB, though! I’ve met some lovely gals (like you!) in groups. Whatever social media you decide to use, here’s to a SPLENDID 2013 filled with magical and glorious success!
    eyenie recently posted…“Non, je ne regrette RIEN!” {the teenage “no regrets” pact}My Profile

    • Bonjour mon amie Eyenie. If you like the groups on Facebook, you should also check into groups on LinkedIn. Perhaps that will make you feel less anxious about it. Like you, I have met some wonderful people via social networking online (here’s a blog I wrote about it at: https://www.writedirection.com/smiling-social-media ). And, when I get to meet those same people in person, it’s SO much fun! Hope we have the chance to connect face-to-face one of these days.
      Wishing you a blessed new year – bonne année and a votre santé ~Debra

  4. This is a fun post. I see that I’m not alone with some of the frustrations. I figure if I have to pay for promoting my posts, maybe I should pay and create my own. It was fun to read everyone’s answers here.
    Lisa recently posted…F.T.W.: Free the Workaholic!My Profile

    • No Lisa Marie, you’re not alone. I resisted the promoted post idea because it is frustrating that not all of my peeps see my posts without paying FB for the exposure.
      I have given it a shot a few times and, while I don’t intend to do it daily, it is nice to see folks commenting that weren’t seeing me in their news feed before. Thanks for chiming in!

  5. Thanks, Debra! I just read the LinkedIn post you linked, great info!

    I will also take you up on your invitation at the end of the post to connect via LinkedIn! 🙂
    ShannonP recently posted…Pointing out the BIG ErrorsMy Profile

  6. I like the instant feedback I get from FB and the groups. I have made some great relationships and it’s an easy way to stay connected because really, who’s NOT on FB?

    I still don’t get LinkedIn. I’m not inclined to spend a lot of time on social media and just don’t understand what I’m suppose to “do” on linked in. At least with FB, I know I should try to post a quote or picture or comment daily or 3-4 a week. And I know people are seeing it because of the “like.” But with LinkedIn I feel like I’m out in cyberspace and who knows if anyone is actually noticing me. I do get how to be ranked #1 in my field (and am) but aside from that I’m a bit lost. Any tips?
    Julie Geigle recently posted…Are you ready to embark on a Spiritual Journey?My Profile

    • @Julie, LinkedIn is like the “Facebook for professionals (or some say, adults)” You can post a quote or a link to one of your blog posts. Have you looked into the many Groups on LinkedIn? There are bound to be several where you can get involved in discussions and connect with like-minded peeps. You can also search the Q&A and get involved in conversations there. Remember, the first time you used FB? It probably took some getting used to. If LinkedIn interests you at all then take it one step at a time. If you have more questions, feel free to email me.
      Thanks for sharing. Happy new year!

  7. LinkedIn is where the money is at for me in the B2B world. And, I love that my clients can see the benefit of using it almost instantly.
    Cathy Yerges recently posted…Social Engagement Take-AwaysMy Profile

    • Cathy, I’ve given presentations on optimizing one’s LinkedIn profile to ensure that other professionals are getting the most leverage from their experience. It’s a great tool for businesses. Thanks for sharing your thoughts. ~Debra

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