Seven Reasons Why People Fear Video Marketing

Fear of video marketingThanks to guest blogger, Bonnie Gean.

I don’t like admitting that it took me 22 years to benefit from one simple marketing strategy, but now I want to prevent you from making the same mistake.

Likewise, I hope you take the information to heart and use it to gain momentum for your business much faster than I did!

I am talking about video marketing, and even though it is more affordable than ever to produce a video, many entrepreneurs refuse to contribute. As a result, they are not experiencing the benefits associated with video production and viral marketing.

Don’t let this happen to you!

Since we all know that customers buy from people they know, like and trust, it makes perfect sense to indulge in video marketing because this type of activity helps prospects learn about you much quicker than they would through a blog post.

However, there are reasons why people fear video marketing. Do any of these resonate with you?

Here are the most recent 7 shared with me this past week:

• I don’t like my voice.
• I don’t look good on camera.
• I cannot afford to buy video equipment.
• I don’t have enough time.
• I am not brave enough.
• I don’t have anything valuable to share.
• I am not popular enough.

These are just a mere handful of excuses that people claim as valid reasons for not creating video. Personally, I believe they are stories people tell to justify the unwillingness to take action!

It’s time to debunk these excuses once and for all.
Watch this video (or, if you prefer, you may read the content posted just below the video).

#1. I don’t like my voice – It’s not about YOU, it’s about your audience. If some people do not like your voice – that is on their shoulders, but don’t use this excuse as a crutch. Kick excuses to the curb and serve the people who need your help. (Note: you can create videos without any speech.)

#2. I don’t look good on camera – You probably don’t like having your picture taken either, but you are not here to win a beauty contest. Likewise, you can create screen cast videos that do not require you to sit in front of the camera (just like the one Debra created above to go along with this blog post.).

#3. I cannot afford to buy video equipment – Use your cell phone or iPad. These electronics will do just fine for creating a short 2-minute video. If you do not own either device, download a copy of Open Office, which offers presentation software similar to Microsoft PowerPoint.

#4. I don’t have enough time – I get up earlier in the morning to give myself the gift of time. Waking up 30 minutes earlier to record a short video is doable; you will not miss the extra half hour of sleep.

#5. I am not brave enough
– Be afraid and do it anyway. That is what I did. Your fears will subside as time goes by. Think back to former days when you dreaded doing other ventures the first time; repetition cures all doubts.

#6. I don’t have anything valuable to share – If this were true, you would not be a blogger sharing information in written form. Video is just another format to deliver the same information.

#7. I am not popular enough
– Video marketing is not a popularity contest, but your reputation will grow as you continue to share relevant information for viewers to enjoy.

Having a video content strategy is great for building authority, branding your business and gaining loyal followers. I waited 22 years to connect to an audience through video, but you don’t need to!

Some people prefer to read while others favor content through video. Serve your audience the kind of content they fancy and you will find it much easier to attract a community that likes, trusts and buys from you.

Are you afraid of video marketing? Post your fear below because I’d love to hear from you. And, I’d like to see if I can debunk that fear for you.

Bonnie GeanAbout guest blogger, Bonnie Gean: Bonnie is a community strategist who is currently offering a video blogging challenge through a private community on Google Plus. To join her private community or to learn more about video blogging, visit her at

Debra Jason

Marketing & writing with heart, not hype at at The Write Direction
A recipient of the “Creative Person of the Year” award, Debra educates and empowers creative solopreneurs and enthusiastic business owners to create a lifestyle business that provides them with the flexibility, fun and freedom to do what they love. She also inspires you to communicate your marketing message in a way that captivates and converts your prospects into loyal, raving fans - even if you have been struggling with how to transform your ideas into words in the past.


  1. Solution to #1: hire a voice over professional. Solution to #2: use white board sketch videos or PowerPoint word slides.

    • Hi Bob, honored to have you stopping by and commenting here.
      Hiring a voice over professional is a great suggestion. And, as you may have noticed in the video posted along with the blog, it incorporated PowerPoint slides.
      Thanks for adding your solutions to the list.

    • Hiring a voice over professional is ideal for individuals that have the budget. If not, PowerPoint to the rescue or screen capturing is the next best thing because neither require a voice over.

      Nice to see you here! I’ve read (and bought) many of your books!

      I appreciate you taking the time to stop by and comment.
      Bonnie Gean recently posted…Video Blogging Challenge – Day #20My Profile

  2. I have used all 7 of those excuses and probably invented a few more too! Finally getting my backside kicked into gear by Bonnie in her G+ community 🙂
    Jan Kearney recently posted…Video Blogging Challenge Day 12My Profile

  3. it is definately something what competitive these days and soo much hard work in keeping them appealing to everyone

    • Lisa, you don’t have to be (and shouldn’t be) “all things to all people.” Whether it’s blogging, videos, web content, etc. it’s important that you know who your ideal client is and target your message to them.

    • If you know your audience, it won’t take much to keep them glued to your videos! For starters, check your email box for the many questions you audience asks and turn those into Q&A videos at the earliest.

      If one person asked a question, you can bet more of your followers have the same question – they’re just too shy to ask!

      I welcome the opportunity to supply as much accountability and support as you need. The free video challenge is still underway, so feel free to join us if you’re interested!
      Bonnie Gean recently posted…Video Blogging Challenge – Day #20My Profile

  4. I’m full of excuses but I’m inching towards trying it and I know I’ll do it soon just to prove to myself that I can. I have Bonnie Gean to thank for planting the seed.
    Jen recently posted…Blogging Basics – Join the CommunityMy Profile

    • Just in case you haven’t been in my Article Writing Challenge group long enough, Jen – I’m a girl of passion. 🙂

      If you share the slightest HINT that you’re going to try video marketing, you can bet I will be there on the sidelines cheering you on until you do, as you do it, and when you doubt your reasons to continue doing it.

      Just say the word, girlfriend and I will be there with bells on! 🙂
      Bonnie Gean recently posted…Video Blogging Challenge – Day #20My Profile

  5. Excellent advice, and I am so ready to try this and get it going!! Bonnie is an inspiration on movement, experience and more to empower us to do it. Let’s rock it 😀

  6. Hi Debra,

    I love how you took Bonnie’s article that was originally in written format and turned it into a video presentation. You’re practicing what Bonnie preaches. 🙂

    Making videos really is easier than most people think and once you create one and have the courage enough to upload it to YouTube, you’ll have the courage to upload another one.

    I say for people to imagine they’re having lunch with a friend and they’re both sitting down and talking. It really is that simple.

    I really enjoyed the slide show Debra.
    Cynthia Dixon recently posted…Moms Orchid Color PaletteMy Profile

    • Thanks Cynthia. When Bonnie submitted her guest blog to me, it seemed only natural that there should be a video to go with it. It was a wonderful collaboration for the two of us.

      When I speak about copywriting & marketing (and when I write about it on my blog), I do just what you suggest – I tell people to imagine that they’re sitting across the table from their prospect and having a conversation with them. It’s always a good point to keep in mind.
      Thanks for stopping by & sharing your thoughts here.

    • I had to laugh inside when you told Debra she’s practicing what I preach. If you only knew how many times I would tell my daughter “do as I say, and not as I do” you would laugh with me. 🙂

      The point is, it’s a good thing to recycle your content. Whether it’s from written to video or the other way around — countless opportunities await the go-getter who is willing to an extra ounce of work.

      Not everybody likes to READ, which is why it’s so important to grasp the concept of creating video. Who knows? Once a person is comfortable enough to create a screen capture video, they may take the plunge to sit down in front of the camera, too!

      Thanks for stopping by Cynthia – you’re always an inspiration!
      Bonnie Gean recently posted…Recycle Should Be Your Middle NameMy Profile

  7. Great video/post. I’ve made all those excuses to myself in the past. 🙁 Fortunately (with the help of Bonnie) I’ve gotten over it. I still haven’t gone in front of the camera myself yet, but I will soon!

    Michael Levanduski recently posted…Can You Expand Your Freelance Services?My Profile

  8. I think hiring a professional voice over is great for certain things that you’re trying to promote. I also think that sometimes it’s also good to use your own voice because it’s branded to you. I guess each one has their own place in the right situation.
    Nate recently posted…6 Differences between Facebook and Twitter MarketingMy Profile

    • I agree on both accounts, Nate.

      If getting a voice over means the person would produce a video that would otherwise not get done – I say go for it, but don’t use that as an excuse to never sit in front of a video camera and SPEAK to your audience.

      You would never go to a networking event and just stare at people; at least I hope you wouldn’t. You would mix and mingle with the crowd and talk to people. Video is like that! A chance to network with others, on screen!
      Bonnie Gean recently posted…Recycle Should Be Your Middle NameMy Profile

  9. You have a wonderful voice, Michael. You’ve already gone half the distance when you did the screen capture video to show people how you hunt for freelance work.

    We see your picture daily, with every post you comment on. Might as well sit down and combine the voice from the screen capture video with the gravatar you use on a daily basis.

    GO LIVE… and let the world get to know you. More work awaits you as a freelance writer – you just need to get your FACE out there among the crowd! 🙂
    Bonnie Gean recently posted…Recycle Should Be Your Middle NameMy Profile

  10. Hi Debra, what a great IDEA!!!! You have turned Bonnie’s guest post into a video also. Perfect idea for those who cannot read your blog, like blind people, instead they can HEAR the information instead of reading it. Kudos!!!

    And to you Bonnie, what an excellent post about Video Marketing. I am learning a lot from you. I have added this post into my Pocket. And I will read this again and again. It’s true. The 7 Reasons you mentioned are among the REASONS why people don’t want to do the videos. You’re on TARGET.

    Thank you for sharing these nuggets with us. Catch you more later…

    Angela McCall recently posted…How to Create Transparent Background in PhotoshopMy Profile

    • It’s good to hear that you’re learning new things from me, Angela. That makes this journey of serving others worthwhile.

      If there is ever a time when you need more guidance, please don’t hesitate to ask questions. I am here to clear up any conflicts you might experience!

      I believe you’ll eventually LIKE doing videos, even though it seems scary at first. For me, it only took a couple completed videos to feel 100% comfortable in front of the camera.

      Give yourself time… You’ll see it gets much easier as you gain additional on-screen time. 🙂
      Bonnie Gean recently posted…Recycle Should Be Your Middle NameMy Profile

  11. All valid fears and responses to those fears. Video is a great way for people to “meet” you in person. A lady once told me to not worry about what others think and just do it. The people who are supposed to find and like you will.

    Get out there and make a video… the more you do… the more comfortable you’ll get with it.

    Great post!
    Brian McDaniel recently posted…How Do The Dots Connect in Your Business?My Profile

    • That lady gave you sound advice Brian.
      Thanks for sharing!

    • That’s exactly right, Brian!

      You cannot expect to meet your core audience if you’re not getting your face (and messages) out there. Video helps you accomplish both!

      it doesn’t matter if some people don’t care what you have to share – you won’t resonate with everybody; however, the people who are meant to receive your message WILL and that’s all that matters. 🙂

      – Bonnie
      Bonnie Gean recently posted…Do You Need an External Microphone?My Profile

  12. I really enjoyed this post. Thanks to both of you Debra and Bonnie. All reasons mentioned above have been uttered by me before I just went out and had a go. It was way out of my comfort zone. I am not the best by a long shot but am still learning. In fact, I quite like doing it. I just push the negative reasons out of my head and keep going. Since having a few kind people encouraging me, it has made all the difference.
    Liz Delaney recently posted…Have You Created a Risk Management Plan?My Profile

    • Liz, I think that, at various in points in time, many of us have uttered some of the words Bonnie suggests. It helps to have encouragement from others when you hear those negative voices. Keep up the good work.

    • You’re welcome, Liz. I’m so glad you enjoyed the post!

      Might I ask, how you got started doing video, even though you didn’t really want to do them?

      If there’s a person out there that gave you a “nudge” to try video, I would love to know the person! 🙂

      Sometimes all we need is someone on the sidelines, cheering us on! I am to do that for my followers – any true leader would!

      Good luck with your future videos. Share them with me one day. I would love to view them!
      Bonnie Gean recently posted…Video Blogging Challenge – Day #23 | Know Your AudienceMy Profile

  13. I’m so glad video has arrived to make us all stars! Especially for a service provider, the value of video is that it helps convey our ‘humanness’, conveying what it might be like to do business with a person with whom you’ll probably have to develop a relationship.

    For a while, I worked with a professional videographer, stood in front of a green screen and had her create the environment behind me. Now, I sit at my desk and let folks into my real business environment, sharing even more to get across who I am, how I might be able to help, and how inviting my cozy office can be.

    Thanks Bonnie & Debra!
    Andrea Feinberg recently posted…Is it Me or Is it My Business??My Profile

    • I think it was a “smart move” to start doing the videos at your desk, rather than pay someone to green screen you (for two reasons).

      1. First of all, you save money. 🙂
      2. Secondly, you don’t need a professional to show your “fans” the real you. That’s easily done sitting at your desk sharing the REAL you – including your quirks!

      Amen sister! Love the idea that you’re connecting with your tribe! You go!
      Bonnie Gean recently posted…Recycle Should Be Your Middle NameMy Profile

  14. And on top of all the obvious reasons to do video marketing, Google loves it SEO wise!


  15. An interesting paradox. You need to self-confidence to appear on video, and the self-confidence to subjugate your ego to see into someone else’s needs. Great post!
    Larry Hochman recently posted…Six Truth Bombs To Rock Your WorldMy Profile

    • Good point, but here’s another one…

      Your self-confidence will grow as you continue to create videos for the people you want to serve. S THEY implement what they learn from your videos, they will reach their goals and share success stories.

      As the success stories pour in, your confidence will never be an issue in the future. 🙂
      Bonnie Gean recently posted…Do You Need an External Microphone?My Profile

  16. Great post Debra with a lot of excellent material. I have to admit, that I thoroughly enjoyed and got a great deal out of the dialogues on your replies. When people chime in, as they have on your post, it certainly gives us all a lot of understanding as to what the post is all about and beyond. Thanks for the post as well as the dialogues.
    John Logan recently posted…Succeed In Life……………My Profile

  17. Yes a lot of people fear video marketing. Almost everyone fears it to start., So the more video you do the more comfortable you become. And yes its always about giving value to your audience . The right people will get value and enjoy your content and others will not relate but its who relates to you that matters.
    Jenni Ryan recently posted…MLM Recruiting How to Not Scare Away Your Warm MarketMy Profile


  1. […] • Your guest post. On Bonnie Gean’s post Recycle Should Be Your Middle Name she said that she is a big fan of recycle. You can turn some of your posts into videos. Extend your post into another form, like YouTube. Bonnie shared on her post that she had guest posted on Debra Jason’s blog, and Debra turned Bonnie’s guest post into a video. You can read it here: Seven Reasons Why People Fear Video Marketing. […]

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