How To Awaken The Copywriter Within You

Awaken the copywriter within youEvery morning I listen to a guided meditation from Deepak Chopra. He’s currently co-hosting a 21-Day Meditation Challenge with Oprah Winfrey. If you’ve never participated in one of these challenges, I highly recommend it (one just started on August 5th).

Yesterday’s meditation was about the “Miraculous You.” And, while I listened, this idea for a blog post came to me. Yes, thoughts do pop up constantly while I’m meditating and after many years at it, I finally learned that it’s not about quieting the mind, but just allowing it to be.

So, after finishing my session, I began to write.

How do you awaken the copywriter within you?

I decided the answer was fairly simple. . .

Be yourself.

Life is about relationships (that’s my humble opinion), but first, there is the relationship with one’s self. Be genuine and realize it’s okay for the world so see who you truly are. I think some of the most captivating content I’ve seen lately comes from heartfelt and authentic professionals.

They may not even consider themselves marketers or copywriters, for that matter. BUT, what they do is bring their sincerity and honesty to the table.

Deepak Chopra said, “If you’ve been caught up in an anxious search for love, happiness or anything else. You can let go of the struggle and endless quest for self-improvement. And, instead, begin to open to the awareness of who you really are.”

Who are you? Speak from the heart. Perhaps share your own challenges, how you overcame them and can now help others (who are in similar situations) succeed.

Sit down with a pen and paper (this stimulates your subconscious more than typing on a keyboard) and write. Don’t worry about what comes out, just be real and put your thoughts on paper. You can fine tune it later or, if you’re really struggling, hand it off to a copywriter to assist you with fine-tuning it so it flows.

Yes, there are books, videos and blog posts on how to write copy (you’ll find some on my blog). And there are certainly guidelines to follow for writing captivating content that converts your prospects into customers. However, a good beginning – even if you hire a copywriter to write for you – is to look inside yourself. Who is the person you want to be? Let your personality shine through and awaken the copywriter within.

Afraid of copywriting because you think you don’t know what to say? Be yourself and awaken the copywriter within you.

“Be yourself; everyone else is already taken.” – Oscar Wilde

What do you think? I value your feedback so please share your comments below. What else would you like to see me talk about here? I’d love to hear from you. Thanks!