How To Awaken The Copywriter Within You

Awaken the copywriter within youEvery morning I listen to a guided meditation from Deepak Chopra. He’s currently co-hosting a 21-Day Meditation Challenge with Oprah Winfrey. If you’ve never participated in one of these challenges, I highly recommend it (one just started on August 5th).

Yesterday’s meditation was about the “Miraculous You.” And, while I listened, this idea for a blog post came to me. Yes, thoughts do pop up constantly while I’m meditating and after many years at it, I finally learned that it’s not about quieting the mind, but just allowing it to be.

So, after finishing my session, I began to write.

How do you awaken the copywriter within you?

I decided the answer was fairly simple. . .

Be yourself.

Life is about relationships (that’s my humble opinion), but first, there is the relationship with one’s self. Be genuine and realize it’s okay for the world so see who you truly are. I think some of the most captivating content I’ve seen lately comes from heartfelt and authentic professionals.

They may not even consider themselves marketers or copywriters, for that matter. BUT, what they do is bring their sincerity and honesty to the table.

Deepak Chopra said, “If you’ve been caught up in an anxious search for love, happiness or anything else. You can let go of the struggle and endless quest for self-improvement. And, instead, begin to open to the awareness of who you really are.”

Who are you? Speak from the heart. Perhaps share your own challenges, how you overcame them and can now help others (who are in similar situations) succeed.

Sit down with a pen and paper (this stimulates your subconscious more than typing on a keyboard) and write. Don’t worry about what comes out, just be real and put your thoughts on paper. You can fine tune it later or, if you’re really struggling, hand it off to a copywriter to assist you with fine-tuning it so it flows.

Yes, there are books, videos and blog posts on how to write copy (you’ll find some on my blog). And there are certainly guidelines to follow for writing captivating content that converts your prospects into customers. However, a good beginning – even if you hire a copywriter to write for you – is to look inside yourself. Who is the person you want to be? Let your personality shine through and awaken the copywriter within.

Afraid of copywriting because you think you don’t know what to say? Be yourself and awaken the copywriter within you.

“Be yourself; everyone else is already taken.” – Oscar Wilde

What do you think? I value your feedback so please share your comments below. What else would you like to see me talk about here? I’d love to hear from you. Thanks!

Debra Jason

Marketing & writing with heart, not hype at at The Write Direction
A recipient of the “Creative Person of the Year” award, Debra educates and empowers creative solopreneurs and enthusiastic business owners to create a lifestyle business that provides them with the flexibility, fun and freedom to do what they love. She also inspires you to communicate your marketing message in a way that captivates and converts your prospects into loyal, raving fans - even if you have been struggling with how to transform your ideas into words in the past.


  1. That is great advice.

    It is the most earnest I’ve read this week.

    Thanks for sharing, Debra.
    Gary E. Weller recently posted…Wordless WednesdayMy Profile

  2. What a great message – to just be yourself. I think sometimes we get a little lost in the quest to impress that we forget about how impressive we already are. Great tips (especially writing things down on paper – I still do this all the time). Thanks for sharing 🙂
    Carin Clark recently posted…Oh My, How You’ve Changed – From Mrscpkc to ClueLess WomanMy Profile

    • I think we’re in a time and place where being one’s self has become SO important Carin. It’s easy to lose yourself in the day-to-day or get caught up in worry and anxiety. Sometimes, we just need to stop and breathe. Then, revisit the task at hand, be it copywriting or something else. Here’s to being your radiant self!

  3. I find that when you speak from the heart and want to truly help people that makes all the difference in the world. You words seem to flow effortlessly on the page. When I film videos or write blog posts I think of having a conversation one on one with people. I don’t use a script with my videos. I know the message I want to convey and how I want to convey it.
    Toni Nelson recently posted…Five Reasons To Make Your Site Mobile ReadyMy Profile

  4. Wonderful post! It’s so important to be yourself in the writing process; otherwise, your voice gets lost. I’ve been an English/Language Arts/Writing teacher for nearly 20 years, and one of the things I tell my students is to write from the heart first, then rewrite with head. I also have them meditate before the writing process to help them connect with their inner writer. Thanks!
    Penny McDaniel recently posted…Journal Your Way To Self & SuccessMy Profile

  5. This is so true.

    I used to struggle with copywriting, mainly because I was trying to follow a formula or certain writing style.

    Language seemed to sound good on everyone’s website except mine. It was driving me bananas UNTIL I decided to stop looking at what everyone was doing and how they were writing.

    I decided to just be ME – it certainly is a lot easier than trying to be someone else. Once I did, the words began to flow so easily. At times, I still have to catch myself from falling into the trap of what “others” thinks I should say when I write.

    I believe we each have our own unique style that is just waiting to be set free.
    Dr. Linette Montae recently posted…Tailor your steps and stop flying by the seat of your pantsMy Profile

    • Linette, there are copywriting guidelines/formulas for catching attention and creating desire. And, while I teach them, starting from the heart is a wonderful thing. I’m glad that when you just decided to be yourself you found the process flowed smoothly. As you said, we each have our own unique style & personality so it’s important to be true to yourself.

  6. Makes a lot of sense Debra. In each goal, we should start within ourselves. A heartfelt writing is always the best in conveying a message. I’m interested in the challenge. Thanks for sharing about it. 🙂

  7. So true Debra! When I first started writing I really struggled. I had experienced years of conditioning from my business writing courses as well as my experience in corporate consulting. I wrote my posts like one would write a detailed report. 🙂 Content was accurate, but well… dry! Over the years I have found my voice more and more. I still find that I talk with much more passion than I write, but the more I write the more it is all syncing up.
    Stephanie LH Calahan ( recently posted…8 Ways to Help Everyone You Come in Contact with Feel Important, Special and LovedMy Profile

    • Stephanie, many of my clients are those who, like you, say “I can talk about my business, but when it comest o putting pen to paper, I freeze up.”
      Just think of writing like the conversation you’d have with someone sitting across the table from you. Or maybe record what you’re saying, transcribe it, then fine-tune it.

      Thanks for stopping by and sharing your thoughts. Here’s to your sweet success.

  8. I have been a writer since I was old enough to print, so expressing my heart and soul in this way is my thing! I have found that when you can tap into who you are and share that with the readers, people relate. It is in opening your own heart and sharing your soul that you touch the hearts and minds of others…no matter what your story! XO
    Belinda Rose recently posted…The Precious Jewel of Inner PeaceMy Profile

  9. Never be afraid to let your followers know who you are. Being authentic and revealing your “why” attracts more loyal followers to your website. Thanks for this post!

    • You’re welcome Denise. I think, in the past, many of us thought we couldn’t really reveal who we were because “what if people don’t like me?”
      Today, I believe more and more people are opening up to being their authentic selves – sharing who they truly are, regardless of what others think.
      Here’s to being comfortable in our own skin.

  10. Love this because you have to be authentic when you right copy! People are getting to know you through your words. It’s a great reminder to be yourself and no one else. The right people will come to you. Thanks for the excellent advice!
    Minling recently posted…How to deal with criticismMy Profile

  11. It is very difficult to go wrong if you write from the position of being yourself. Confidence comes from doing and this is a really great place to start. 🙂
    Wendy Kier recently posted…14 Social media business marketing sound bites ideasMy Profile

  12. Debra, Yes, yes, yes! I read a lot of blogs and the ones that stick are those with HEART and authenticity. When we write from our hearts and really put ourselves out there despite how we think people may judge us, it really shines through and conveys a deeper message… I’ve noticed this in my own writing too. I can clearly see the difference between when I’m trying too hard and just letting the words flow from my heart. Great post this week. <3
    Kelly Cavanaugh recently posted…The “right” words…My Profile

    • Thanks Kelly. Sometimes we struggle with saying the “right” thing. I know I do. However, if I just put the pen to paper and let it flow, realizing I can always go back and change (or fine tune) something later, it’s liberating. Glad you enjoyed this post!
      Thanks again for stopping by and sharing your thoughts.

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