Blogging Authority Michelle Shaeffer Shares Three Blogging Mistakes You Can Avoid

Blogging authority Michelle ShaefferKnown as the Girl Blogger Next Door, Michelle Shaeffer has developed a reputation as an outstanding blogging authority. I was honored to have my friend appear as a guest on the Marketing Blab (and it was her first Blab).

Having started her blog in 2008, she says she’s made just about every blogging mistake possible (and shares them), so you don’t have to!

During the Blab we talked about three mistakes that Michelle made early on in her blogging career. Here’s what she shared.

Three Big Blogging Mistakes You Can Avoid

#1. Don’t write the way you were taught in English class. “I tried to do that when I started and it doesn’t work on the Internet. The result was boring!” explained Michelle. “I didn’t understand that I was writing for readers, I had the wrong perspective on it.”
Solution: Write the way you talk, as if you’re out having coffee with a friend.

#2. Don’t forget to share your personality. “I was afraid to reveal any of me in my blog. I feared putting my personality in it or writing in a way that connected with people. I didn’t think it was professional to do that.”
Solution: It’s okay to share who you are and let your personality shine in your blog posts.

#3. Don’t ignore comments. “When I started, I completely ignored comments on my blog. I ignored the idea of building a community. It took about a year for that concept to click in my head. If you have that piece figured out, you’re way ahead of where I was when I started.”
Solution: Let your readers know that you appreciate their comments. Acknowledge them, respond to them – even if it’s just a simple “thank you.”

Michelle and I “blabbed” for over an hour so there’s a lot more she shared during the Marketing Blab. You can tune in and watch the complete video below.

Are you making any of these mistakes on your blog? Or is there a mistake you’ve made and have learned from? Please share your thoughts in the comment section below because I’d love to hear from you. Thanks a million and here’s to your sweet success!

Debra Jason

Marketing & writing with heart, not hype at at The Write Direction
A recipient of the “Creative Person of the Year” award, Debra educates and empowers creative solopreneurs and enthusiastic business owners to create a lifestyle business that provides them with the flexibility, fun and freedom to do what they love. She also inspires you to communicate your marketing message in a way that captivates and converts your prospects into loyal, raving fans - even if you have been struggling with how to transform your ideas into words in the past.


  1. Of course, some of us use the same sort of vernacular when we talk. But, that’s usually the techie ones, like I am.
    Great share- but not surprising, when Michelle’s added to the mix.
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  2. My own writing has shifted to more conversational. The goal has been to be more relaxed but not too relaxed. I have read a few posts which clearly were in the casual conversation style but came off as ‘cheesy’ or as if they were speaking to kids.

  3. I would must say that you just rocked in this article. 😀

    It doesn’t matter, In which field you are working. You would definitely make mistakes and these mistakes will help you to learn something new. So we should never afraid of doing mistakes.

    In this article, the blogging mistakes which you have mentioned above are very much common which most of the bloggers or webmasters make when they start their blogging career.

    When bloggers like me do mistakes then It is obvious that they can’t generate that result which they want because of that mistake. When It happens, they again start doing all the things and tries to find what they did wrong in previous turn and then they find their mistakes and learn from that mistake.

    So some how, mistakes helped us to learn new things. Right? 😀

    Most of the people think that doing mistakes will give them failures which they never want but they should understand that every successful person makes mistake at their initial stages and learn from them.

    Every successful blogger copied others article once in their blogging journey but later they learned and started writing by themselves.

    I would like to give a great Thanks to you for covering these amazing blogging mistakes which people can use to learn from them. 😀
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  4. i’m literally suffering from writer’s block. Surfed eveywhere but not a single topic which relates with me, or i wanna write about it. If you can help me in this fueld, then i’ll be very thankfull to you.

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