Laura Rubinstein Busts the Myth that Social Media Takes a Lot of Time

Busting the Myth that Social Media Takes a Lot of TimeColleague Laura Rubinstein is the bestselling author of Social Media Myths Busted: The Small Business Guide To Online Revenue. I was honored to have Laura as my guest on the Marketing Blab and during the show we blabbed about a couple of myths covered in her book.

One of the most popular myths that you’ve heard (or perhaps even said to yourself) is that “social media takes a lot of time.” Here’s the response Laura shared to bust that myth.

First of all, step away from the news feed. Step away from the news feed. There is no need to go there in your business hours (do that on your free time and if you want to stay up until two in the morning on that, that’s fine).

You want to make connections with individual people and I recommend you spend 15 minutes a day doing one-on-one connections.

Here are four things to do during those 15 minutes. Spend them:

1. Responding to comments.
2. Reaching out personally (one-on-one messages).
3. Posting a piece of content of your own.
4. Looking for specific people (create a list of specific people’s content you want to comment on).

And that’s it!

Just engage with people.

Choose different networks on different days (make it your top 3 networks) and while you may not add content every day to every network (or you may have some other ways of adding content), I really want you to focus those 15 minutes on the one-on-one interactions (i.e. replying to comments, replying to messages, reaching out on a private message, etc.). You can do that fairly quickly if you’re organized about it.

Then, if you have more time, you can start reaching out to people to connect with them. Your “job” is really to think about what your market is craving and satisfy that craving.

Listen in as Laura and I blab about busting other myths and more social media tidbits. Simply watch the replay of our conversation on the Marketing Blab below.

Or, check out Laura’s guest post on my blog about the secret to social selling that’s hiding in plain sight.

Have you busted any of your social media myths lately? Please share your thoughts in the comment section below because I’d love to hear from you. Thanks a million and here’s to your sweet success.

Debra Jason

Marketing & writing with heart, not hype at at The Write Direction
A recipient of the “Creative Person of the Year” award, Debra educates and empowers creative solopreneurs and enthusiastic business owners to create a lifestyle business that provides them with the flexibility, fun and freedom to do what they love. She also inspires you to communicate your marketing message in a way that captivates and converts your prospects into loyal, raving fans - even if you have been struggling with how to transform your ideas into words in the past.


  1. Laura Rubinstein has some great ideas. I have a checklist I use. I have one for each platform and mark off what I get done. What doesn’t get done – no biggie. It goes to the next day. Over time you hit everything without going crazy!

    The one area we differ is the feed. I use mine to help nurture relationships but that requires discipline. I also access that feed in the evening when everything else is done!
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