With all the information available to you online, you’ve probably read numerous articles, sales pages, and e-books. Notice anything different from one piece to the next – even when they’re on the same topic or promoting the same product/service?
I’m referring to the different tones used or the moods set in the writing style used by the author or copywriter. Simply by changing a few words or adding punctuation and pauses, a writer can change how you – the reader – feel about what you’re reading.
Take a look at the marketing materials that you ask your prospects and/or clients to read. Do you think they’re too serious, businesslike or ‘heavy?’ If so, take these copywriting tips into consideration when writing your next piece.
Here are 4 pointers to help you make your content colorful, upbeat and enticing:
1. Don’t assume.
When writing copy, avoid wrapping your content in a veil of secrecy. Being mysterious is fine for fortune tellers, but it doesn’t always work with writers. Write clearly in a light, unassuming tone of voice – as if the person you’re writing to is just across the table from you.
2. Use humor, when appropriate.
Humor is very nearly a universal language. This means that, with the right words, you can affect the way people see things, bring a smile to their face or cause them to laugh out loud.
However, I say use humor when appropriate because depending on your product/service and your target market, you may need to approach them on a sincere level. Always keep your audience in mind and speak to them accordingly.
When it is appropriate and you want your copy to be upbeat and fun, go ahead and inject humor into your writing. Be lively and write with enthusiasm.
3. Don’t overdo it.
One of my blog posts was about KISS – keep it simple sweetheart.
To keep the mood of your content upbeat and inviting, don’t exert too much effort into impressing your readers with sophisticated language. They want to be informed and perhaps, entertained – not bewildered or confused.
4. You can’t please all the people all the time. Don’t try.
There is no way your writing will to appeal to every reader. Not even the best and brightest writers have been able to do that.
Can you imagine if horror master Stephen King wrote a romance novel in the style of Harlequin books? Probably not. Writers will always have their own styles and a segment of the audience who admire them.
To keep your copy upbeat and inviting, avoid trying to cover several genres or styles of writing in one piece. Whether you’re writing a brochure, sales page, blog post or article, stick to a tone of voice that is the best vehicle for the message you want to share.
Do you use one or all four of these tips when writing your copy? Have one you’d like to add? Please share your thoughts in the comment section below because I’d love to hear from you. Thanks a million and here’s to your sweet success.