Are Your Blog Posts Inviting?

Are Your Blog Posts Inviting?When you visit a blog, what keeps you on the page?

My dear friend & colleague, Michelle Shaeffer, presented a webinar about blogging yesterday. She offered “7 fast & fun strategies to bring your blog back to life.”

When she covered strategy #4 about the format of your blog, I was pleased to hear some of the same advice I give others. I follow these pointers when writing any marketing promotion from brochures and direct mail to e-mails and web content.

Here’s a recap of 6 pointers to help you with your writing efforts:

1. Write a compelling headline. Touch their emotions, fill a need or paint a picture and you’ll capture your readers’ attention. Which one of these headlines would capture your attention: “How to lose weight.” OR “Announcing 10 remarkable ways to stay in shape without exercising daily.”? You’ll find a dozen headline tips here.

“On the average, 5 times as many people read the headlines as read the body copy.” – David Ogilvy

2. Use an attention-grabbing opening. Your headline’s job is to get readers to read your first sentence. When they do, it should be something that continues to grab their attention. This could be a startling statistic or a thought-provoking question.

3. Deliver on the promise in your headline. Don’t make promises you can’t keep. Whatever it is you offered in your headline, be sure to address it in your piece. If you don’t deliver, beware. You may upset your readers and bad news travels faster than good.

4. Make your content inviting to readers’ eyes. This is a pet peeve of mine. When I see long paragraphs I cringe. Make it easy for your reader to read by using:

  • Short paragraphs
  • Short sentences
  • Bullet points
  • Sub-headlines
  • Numbered lists

5. Use an image. Whether it’s a photo or a video clip, images capture people’s attention.

6. Don’t forget that call to action. If you’re blogging, your call to action can be as simple as “please share your thoughts in the comments section.” If it’s a web page where you’re selling a product, be sure to tell readers what you want them to do such as “click on the buy now button,” “e-mail us today,” etc. You’ll find 9 call-to-action tips here.

So thanks to blogging authority Michelle Shaeffer for sharing these tips with her listeners. They don’t only apply to blogs, but to all forms of marketing communications.

If you’re not already using them, no worries. Start doing so now. Then, share your results in the comments section below. I’d love to hear from you. Thanks!

Debra Jason

Marketing & writing with heart, not hype at at The Write Direction
A recipient of the “Creative Person of the Year” award, Debra educates and empowers creative solopreneurs and enthusiastic business owners to create a lifestyle business that provides them with the flexibility, fun and freedom to do what they love. She also inspires you to communicate your marketing message in a way that captivates and converts your prospects into loyal, raving fans - even if you have been struggling with how to transform your ideas into words in the past.


  1. Thanks for recapping the webinar. I missed it so I am glad I have a chance to follow up with it.
    Jessica recently posted…Veggie To Table- Part 1My Profile

    • Hi @Jessica. This is only a recap of one of 7 strategies Michelle presented. If you signed up for the webinar she will be sending you a link to the replay so you can hear the other 6 strategies she highlights. Thanks! Have a great day. ~Debra

  2. Unfortunately for me, it seems, I decided to follow an older advice of Michelle, who said that we should de-clutter our head from time to time, and only read blogs and posts which are useful to us *in this present moment* (meaning that they relate to our immediate interests)… and I didn’t sign up for the webinar.

    But – you did a good job of reporting back to us, Debra. I’m sure Michelle gave her best tips, as always.

    Be well 🙂
    Helene Poulakou recently posted…The Dance of InspirationMy Profile

  3. Hi Debra. Here I am! I told you I’d get here tonight 🙂 Thanks for this recap. I teach in the afternoons 3 days a week, so many of the afternoon webinars are impossible for me to make. Glad to hear that she will send a link. I’ll be sure to sign up next time.

    All the best,
    Leslie Denning recently posted…A Halloween Treat for YouMy Profile

    • Hi @Leslie, thanks for coming back after your busy day. Often times, many webinar presenters will offer a replay. So even when you’re not available, it’s a good idea to register and then the presenter will send you the replay link after the webinar is recorded (provided the technical gremlins cooperate). ~Debra

  4. Hi Debra!

    If I didn’t know any better, I’d say Michelle was peeking at my Article Workshop syllabus. 🙂

    I agree with you on the long paragraphs. I don’t care for long paragraphs that go on and on, and for blog writing my paragraphs tend to be shorter than they are for my articles.

    This is largely due to the limited “width” of the writing column in a blog than what you normally find on the page of an article directory.

    Thanks for the handy reminders!

    – Bonnie
    Bonnie Gean recently posted…Video Challenge – Day #1My Profile

    • @Bonnie, I try to stick to shorter paragraphs even with articles. I believe on making everything easy on readers’ eyes so that when they see your piece (be it a blog, article, brochure, etc.) they feel “invited” to read it. Glad you enjoyed the reminders. Thanks for stopping by. ~Debra


  1. […] Jason @ Freelance Copywriter suggests 6 tips to consider in “Are Your Blog Posts Inviting?” Headlines seem to be a key and following through in the text of the article. And one thing I […]

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