In updating one of my marketing programs (that I’ll be presenting on Kaua`i in June), I recently reached out to some of my savvy colleagues and asked for their insight on the top 3 most cost-effective strategies in their marketing toolboxes. First, business coach Andrea Feinberg shared 4 marketing lessons she learned from her mom.
Now, personal transition strategist, Peggy Lee Hanson shares her top three marketing strategies:
1. Blog. Spreading the word has never been easier and will never be cheaper using this first and foremost strategy. You already have a website; it may be one you pay a monthly charge for, or it may be one that can be hosted with no fee. There is nothing more powerful than the written word.
2. Hold a teleclass. Find a subject you need to learn more about in delivering your service. There are many topics to choose from no matter what your field is: marketing; creating your website; how to sell from the stage; speak your platform. These are offered for free from many entrepreneurs who are breaking into or are very established in the business. Nothing will build your list faster than hosting your own webinar, seminar, teleseminar. BONUS: You get to learn it first and then teach it, making YOU the expert! In addition, conference lines can be accessed at no charge as well.
3. Connect with a successful mentor. Who do you admire in your chosen field or who inspires you? Connect with them on social media. Get to know them. Send them a personal email explaining what you do or send them a sample of your work (poem, video, book). Ask them what you can do to help spread their message. Nothing gets you into the inner circle faster than offering assistance and admiration.
Quickly about my story: I researched life coaching. I found Marcia Wieder of Dream University® and was certified by her; in the midst of studying with her, she bestowed upon me manager of her online community of 10,000+ members worldwide.
Second quick story: I was interested in writing poetry. Finding the book, poemcrazy, I researched the author, Susan Wooldridge, online; finding her email address, I told her about my desire to write poetry and sent her a few samples. She responded within hours and we’ve been friends ever since.
Throw caution to the wind and take risks. That is the formula for succeeding with a limited or no budget. It will be your merit that carries you to the financial success and freedom you seek.
Do you use any of Peggy Lee’s 3 favorite marketing tools? Have another one you’d like to share? Feel free to post it in the comment section below. I’d love to hear from you. Thanks!
About guest blogger, Peggy Lee Hanson: Peggy Lee is a sought-after Speaker, two-time Best-selling Author on Amazon.com, and a successful Coach, Mentor & Strategist, plus CEO and Founder of My Dream Architect, a subsidiary of Personal Transition Guidance, LLC. As a personal transition strategist, she inspires, encourages, supports, and compassionately helps individuals, especially women, suffering through change to quickly and easily attain the life of their dreams that they are meant – and deserve – to live.