Facebook Fan Pages: A Tiny Tweak Makes a Big Difference

Facebook Marketing for BusinessWhen visiting colleagues’ Fan Pages recently, I discovered that many of them are missing a VERY important element.

I’m not sure if they are unaware or simply forgot the following: In the ABOUT section of your Fan Page you may include your URL with a hyperlink to your web site. It’s the only spot on your Facebook Fan Page where viewers can see that link (without having to click on the “About” link for more information).

To illustrate what I’m referring to, take a look at this example below:
Facebook About SectionNotice that only the first 3 lines display on your Fan Page so why not take advantage of that valuable real estate and include your URL? It provides you with the opportunity to increase traffic to your Web site.

I love what colleague Michelle Shaeffer has done on hers. She entices her viewers with a free offer.
Facebook Fan Page About Section
Remember, with only 3 sentences revealed on your Fan Page, it’s beneficial to have your URL early on in your About content (in case folks don’t click on the “About” link). Just a helpful tidbit – a little tweak that makes a big difference.

A special note from my colleague in the UK Jan Kearney: This doesn’t work for local business pages where the about section is replaced with the address and phone number. Thanks Jan for sharing that tip.

Have you implemented this strategy on your Fan Page? If so, share your link in the comment section below so others may find you. I’d love to hear from you. Thanks!

Here’s to your sweet success. ~Debra

Debra Jason

Marketing & writing with heart, not hype at at The Write Direction
A recipient of the “Creative Person of the Year” award, Debra educates and empowers creative solopreneurs and enthusiastic business owners to create a lifestyle business that provides them with the flexibility, fun and freedom to do what they love. She also inspires you to communicate your marketing message in a way that captivates and converts your prospects into loyal, raving fans - even if you have been struggling with how to transform your ideas into words in the past.

Comments

  1. I’m surprised at how many people forget this step – it is valuable real estate! For those who worry about these things, it’s a dofollow link too…
    It doesn’t work for local business pages though, the about section is replaced with the address and phone number.
    Jan Kearney recently posted…UK Online Business Is Booming [Infographic]My Profile

  2. Awesome Debra! Thanks for sharing. I just edited mine! You are full of such valuable information! You rock!
    Bonnie Giller recently posted…Eat More Vegetables for Earth Day!My Profile

  3. This is a terrific tip. Debra, you are always helping people who read your blog! But I’m a little confused – which box do you put the hot link into?
    Thanks for all you do!
    Lianda
    Lianda recently posted…On A Diet Plateau?My Profile

    • Lianda, you’ll need to edit the About section of your Fan Page. You’ll see it on the left side of your page under your lovely photo. Right now, it says “Stress Solutions for people who have TOO MUCH! Transform Overwork, Overachieving+ Overweight to Ease & Happy Success” I think you have room to insert your URL right after the word “Success.”
      Give a try! Thanks for commenting. ~Debra

  4. Very wise tip and so easy to fix and integrate. Thanks, Debra!

  5. I recently learned of this great tip, too. What’s so easy for some to see 😉 Also, I like what Michelle did with her 3 lines linking to her free download. Light bulb moments… gotta love them… and those who turn the light switch on for the rest of us!!
    Peggy Lee Hanson recently posted…The Importance of Being EarnestMy Profile

    • Thanks PeggyLee. I learned about this sometime ago and thought, like me, most people knew about it. However, I’ve discovered that either they didn’t know at all or they had forgotten and just needed a little reminder.
      Happy to turn on the light switch for you. And yes, I like what Michelle did as well. That’s why I used it as an example. 🙂 ~Debra

  6. Thanks for that tip and reminder. I’ve heard that before but sometimes these things get buried in the memory behind useless info. Just needed someone to hit the refresh button. My page has been updated
    Thank you!!
    Dave

  7. Great tip, Debra! Will toggle over to my Fan Page and remedy that.
    Tee Ming recently posted…Be the Match!My Profile

  8. I have not touched my Fan Page in ages and know that it can use lots of improvement. I will have to take a look to see if I am pointing to my website on it. Thanks for the tip!
    Rachel Lavern recently posted…It All Begins With a Website/BlogMy Profile

  9. That’s a GREAT tip! I had my URL in there, but it was too far down to show on the page without clicking to read more. Thank you!!
    Jenn L recently posted…Steps with Balance Rewards Makes Getting Fit Rewarding! #BalanceRewards #cbiasMy Profile

  10. Great tip! I just checked mine and it is there…whew! However, it looks like I could have done a better job on making that section look a bit more appealing. I will have to take a look at that.
    Michelle recently posted…Celebrating Earth Day with a KikaPaprika Eco-Friendly Clothing Giveaway {Mom Style}My Profile

  11. If I were back in University in the West Indies, I would have exclaimed WICKED (which means awesome). The information was all there but the little tweak brought out what I really want, folks going to my website as well as liking and sharing my posts. Now to monitor the analytics. Right now, my best referral site is LinkedIn. Thanks Debra.

    • Thanks Herb, Vatsala and Michelle. I’m so thrilled to have you all here commenting with such positive feedback. It’s great to share tips that help others achieve their goals. Much appreciated. ~Debra

  12. Hi

    As Jan says, this doesn’t work for a local business. I’m not really a local business, I’m fully online, so what would be the best type to change to so that I can use these, but don’t get everything messed up.

    Thanks, Joy
    Joy Healey recently posted…Function of CalciumMy Profile

    • Hi Joy, you might try going in and listing your Page under the category of “Health/Medical/Pharmaceuticals”, “Health/Beauty” or “Consulting/Business Services: – these categories are under the Page choice of “Company/Organization/Institution” vs “Local Business or Place.” Hope this helps. ~Debra

  13. So simple, yet so effective – love it!
    Thanks Debra 🙂

  14. Great point to remind all of our small businesses. A lot do not know or realize that they can put that in. Also those that set up as a local business get their address and contact info sucked in automatically but don’t realize they can manipulate it to include the URL. I usually ask our local clients “What is more important? For your clients to get directions to your business or to get them to go to your website?”

  15. Thanks for the suggestion Debra. Will make those changes. Joy
    Joy Healey recently posted…Function of CalciumMy Profile

  16. We need to know how to use our resources at the best, and FB is one our resources Debra you are right!
    Thank you for your kind suggestion I will update my profile now.
    Have a nice day;)

  17. Yes, I have implemented it, but it took a bit of work to get the URL and everything I wanted to say in those three lines! And my link is to a free offer, too.
    Mystic Comfort recently posted…How to Create Exactly What You Want Using the Full MoonMy Profile

    • Mystic Comfort, you may go beyond 3 lines – just keep in mind that viewers will have to click the “About” link to read the complete section.
      Thanks for the extra tip Teresa. However, I have come across a page or two that used www without the http:// and no hyperlink was created. Best to double check it since, as we know, it can always be changed. Much appreciated.
      ~Debra

  18. I teach this in my Facebook pages class and to all of my clients – it’s super important to take advantage of it, if you’d like traffic to your website (and who doesn’t?)

    One more little tip for you, Debra:
    Facebook will recognize a hyperlink that begins with www. and ends with .com, so you can edit out the http:// and make the link look a lot more human friendly! Cool, right?
    Teresa Deak recently posted…Got something you don’t need? Give it wings!My Profile

  19. Thank you for this tip! I admit that social media is not my thing and I find myself pulling my hair out in an attempt to understand it. I will definitely go to my fanpage and make this change! Thanks so much.
    Belinda Rose recently posted…This Too, Shall Pass Away!My Profile

    • Belinda, sorry to hear you’re pulling your hair out. You should be enjoying your Facebook experience. There are other posts on my blog that you may find helpful, there are videos you can watch and webinars about Facebook that you can attend online (free). Please let me know if I can help to enhance your experience (and save your hair). 🙂
      Thanks for sharing.
      ~Debra

  20. Brilliant stuff, madame!! Merci! I had not thought of that, and am going to do it as soon as I’m done with this comment! That’s a great idea that Michelle had about mentioning the free gift…YAY! 🙂
    eyenie recently posted…Is Your Inner Passion Burning Low?My Profile

  21. I recently was tipped off to this by my friend Rebecca. It just makes so much sense. I redid mine to include my FREE offer which routes them to my website first and ALSO I’ve recently taken advantage of being listed in more than 1 category for search engine rank.

    I used to just go by psychic but now I have “Psychic” “Personal Coaching” & “Alternative & Holistic Health” and yup that all fits on my top line!!! But the KEY is that you have to go with THEIR list of categories. If you type in your own title it doesn’t automatically link you in. To find their category listing in the about section under “place sub categories” you just begin typing in a keyword and it automatically pops up. ?

    https://www.facebook.com/heavensenthealing1
    Julie Geigle recently posted…How Do I Find My Calling?My Profile

  22. Great tip. It’s something I see a lot of people missing out on. Here’smy link-
    https://www.facebook.com/TheLeahSphere
    Leah Shapiro recently posted…Laying the Foundation for Your DayMy Profile

  23. Got that covered Debra! Keep on bringing the FB tips!
    Christie Halmick recently posted…Women Branching Out: Victoria ProzanMy Profile

  24. I had already done this on my site, but I’ve found that I’m far better at drawing people to my site through my online posts and picture slides than from my page. Can you give me any advice on improving my page to website conversion rates?

    • Kelle, having that link in your About section is one way to improve the traffic to your website from your page. Another way is to post an update on your page with a URL that takes viewers to an interesting post on your blog – include an intriguing question that will entice them to click through and find the answer.
      Thanks! ~Debra

  25. Thanks for the tip! I went ahead and added mine to my FB biz page.
    http://www.facebook.com/traceyceurvels
    Tracey Ceurvels recently posted…Cod, shrimp + chorizo stew {All is fine no matter what the outcome}My Profile

  26. YES! I have noticed the same, that some pages aren’t taking advantage of the “about” section — some even leaving it blank! I love your practical, do-able tips, Debra — keep it up!
    Jessica recently posted…Grow Your Brain (and Biceps) With Screen-Free Week!My Profile

    • Jessica, it is surprising to me when I see folks leaving that section blank. I’d like to think that they’re still learning and will get to it at some point. If I know the person, then I send out a private message.
      That’s one reason I wrote this post – to help others become aware of the little things they can do that make a big difference. Thanks! ~Debra

  27. Great idea but I must be dumb. Which field on the About page can you post this url. I already have my website listed on my About page in the website field. It sounds like I can include it elsewhere on this page. Please confirm.

    • Helen, no question is dumb. If you go to the DesignWordz Fan Page, you’ll notice below your profile image (which is the image of the pen), you’ve written “We are a boutique Melbourne copywriting, creative design and marketing consultancy business servicing small to medium business.”
      It’s within this description that you may add the URL to your Web site.
      Let me know if you have further questions. ~Debra

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