Four Questions to Ask When Considering a Social Media Manager

Social Media Management CostsThanks to guest blogger, Michelle Arbore

Do you find yourself asking this question: “Why does it cost so much to have someone coach me and manage my social media?”

I totally get that, I really do.

Think of it this way ~ You’re buying that person’s time, expertise and reputation. That person will carry your online reputation on their shoulders and keep it untarnished. What’s more, they know that if something goes wrong, their reputation is also on the line.

Plus, when someone manages your social media, they usually are finding the content. They are also providing you with a service that will grow your business. Therefore, ask yourself this question ~ “Can I afford not to?”

Social media should not only be an integral part of your marketing strategy, you should constantly evaluate your marketing and social media strategy to stay competitive within your industry.

Now that you know you need to get guidance with your social media, what should you be asking when looking to work with someone?

Here are four important questions to ask. If the social media manager you’re talking to can’t answer these questions, move on to the next person.

1. What social media platforms will work for my business? Have the social media manager you’re interviewing explain why some platforms work better than others AND which one(s) he/she thinks are most suitable for you.

Before I meet with a potential client, I have them complete a survey that tells me more about their business, who their target market is and who their biggest competition is in the marketplace. Then, I visit the social media platforms they are currently using so I get an idea about what they’re doing.

I learn a lot about their business before I even meet with them. This way, I go into our meeting knowing which platforms will work for them. I say this all of the time ~ “Not all social media is created equal,” so not all social media is going to work for your business.

2. How long will it take before I see results? Social media does not happen overnight. It can take as long as 6-7 months before you see anything, such as leads. Your audience needs to be engaged, so give them quality content, such as tips and news about your industry.

Another thing you must remember is that you have to be consistent. It will take some time to see what’s working and what’s not. Once you see what isn’t working, you can rework your social media strategy. Your strategy shouldn’t be set in stone.

3. How long will setting-up the platforms take? It really depends on the platform. Some platforms – like Facebook – can be customized with imagery, such as a Cover Photo, and Apps. Other platforms, like LinkedIn, request a lot of information to complete a profile.

Once we decide which social media platforms will work for your business, I create a customized plan that walks you, step-by-step, through what needs to be done to get you up and running on social media. In addition, you receive one-on-one coaching for each platform. We work on one platform at a time and we don’t move forward until you no longer have any questions and you understand how this can help you.

4. Then comes the big question, “How much will it cost?” You have to remember that whoever you work with is providing their knowledge and expertise in an area that they specialize in. This valuable service can be vital to your business’ growth.

Once I learn more about someone’s business and what their needs are, I make a customized package for that particular client. Each package includes one-on-one coaching as well as social media management from my company for one month.

Can you now see the importance of investing in your business in order for it to grow? Whether social media management or coaching, what steps have you taken to invest in your business’ growth? Please share your thoughts in the comments below because I’d love to hear from you. Here’s to your sweet success.

Savvy Social Media Michelle ArboreAbout guest blogger Michelle Arbore: Owner of Savvy Social Media, Michelle helps make social media work for your business. She offers customized social media creation, management and training to solo entrepreneurs and small businesses. Visit her services page, schedule a half-hour complimentary Discovery Session and find out how Michelle can help your business grow. She may also be reached at

Debra Jason

Marketing & writing with heart, not hype at at The Write Direction
A recipient of the “Creative Person of the Year” award, Debra educates and empowers creative solopreneurs and enthusiastic business owners to create a lifestyle business that provides them with the flexibility, fun and freedom to do what they love. She also inspires you to communicate your marketing message in a way that captivates and converts your prospects into loyal, raving fans - even if you have been struggling with how to transform your ideas into words in the past.


  1. These are great tips! I think the biggest question you need to ask, though, is what the Social Media Manager will DO. I’ve seen too many so-called experts going into group after group around Facebook, LinkedIn, and G+ and just post ads for the person. They never interact, never participate in any way, and worse are violating the rules and guidelines of those communities. This ruins your reputation, and no one wants to do business with you.

    I had this happen in my group with a few different people, and incredibly, instead of talking to their Social Media Manager, they insisted that it wasn’t their fault. Everything the people you hire is your responsibility, so make sure you know what they’re doing, and that they aren’t violating people’s rules!
    Michelle Amethyst Mahoney recently posted…Tarot Life ChallengeMy Profile

  2. Cost do vary, and it is definitely a case of you-get-what-you-pay-for. So many people think it is just ‘playing on Facebook’.
    Scott recently posted…The Tote Bag that Multi-TasksMy Profile

    • That is so true Scott. If someone works with someone just out of school or a sibling, they do get what they pay for. Now a days, social media is ever changing and it’s the social media manager’s job to stay on top of all of those changes. Someone who just “plays around” on social media is not going to be aware of all of those changes, that seem to happen on a daily basis.
      Michelle Arbore recently posted…Saying “Thank You” will go a long wayMy Profile

  3. As a Social Media Manager, I am soooo happy to read this post! I get these questions asked of me all the time, and I’m glad to see your position on this customized service as an investment. I invest in digital tools that will save me time, and free me up to focus on serving clients. I also invest in specialized training when I need it, whether it’s copywriting, social media, or building systems. Thanks for this post, sharing it!
    Kemya Scott recently posted…5 Ways to Use Social Media to Build Your Email ListMy Profile

    • You’re welcome Kemya. We can’t all be specialists in everything we do. Therefore, it’s a good idea to know when it’s time to outsource and let someone else who has the expertise help you out in areas that are not your strengths.
      Thanks for sharing.
      Debra Jason recently posted…Are You Ready To Be Awesome?My Profile

    • People need to think of working with a social media manager as an investment. They see the expense and that’s all they see. They need to remember how social media can grow their business. My most income generating tool, to date, is LinkedIn, so I know where my audience is and where I need to spend my time. I know when I worked with a business coach, I saw it as an investment in myself and my business. I am so glad I invested in myself because not only have I grown as a person, but my business has also grown. Thank you for your comment Kemya!
      Michelle Arbore recently posted…Saying “Thank You” will go a long wayMy Profile

  4. Great piece! Lots of people want to establish a presence online. They have visions of influence, money, etc. You’ve gotta be willing to pay the price, in terms of money and willingness to BE the person you represent yourself to be.
    Larry Hochman recently posted…Scorched EarthMy Profile

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