How Did Little ‘Ol Me Achieve a Social Reach of More Than 1.4 Million?

Millionaire Marketing Thunderclap Book LaunchAfter spending most of last year working on my book, I proudly held the physical product in my hand. As I began planning the official book launch, a colleague told me about a cool tool that would help me achieve a broader reach as I announced the book.

I’d seen him and two other colleagues use it and knew it was something I had to add to my toolbox – especially since it’s a very cost-effective marketing tool, which is what my book is all about!

It’s called Thunderclap. They describe themselves as a crowdspeaking platform – one that helps you “create a thunder” as your announcement travels across social networks on a specific date and time. Thunderclap likens itself to an “online flash mob.” And like most flash mobs, this was a well thought out and well-programmed event.

How Does Thunderclap Work? Three Simple Steps

Step #1: You sign up and create your Thunderclap profile as well as the message you’ll want your friends to post on launch day. You can include an image (that’s mine above) and your supporters have the ability to insert a customized message or use the one you created.

Step #2: Similar to Kickstarter, you reach out to your friends, fans and colleagues and request their support. However, what I like about Thunderclap is that I wasn’t asking my colleagues to dip into their wallets. Instead, it was a request to dip into their hearts.

Step #3: When they reach the Thunderclap request page, your supporters agree to jump on board the launch by allowing Thunderclap to program that message as an update on their choice of Facebook, Twitter and/or Tumblr.

Voila! That’s it, they’re done.

Creating the Thunder

Millionaire Marketing Thunderclap Book LaunchI humbly consider myself a little fish in a big pond. So when I saw Thunderclap suggested I obtain 100 supporters, I had my doubts. What went through my head was, “How could little ‘ol me get 100 people to clap along with me and create a thunderous launch?”

Boy, was I surprised. As the request campaign progressed, I found my supporter numbers growing and growing. In addition, I received support, not just on the book launch, but in announcing the actual Thunderclap campaign itself.

I had colleagues who posted my request for Thunderclap supporters in Facebook groups, hosted me on a webinar and podcast to talk about it, and a friend who shared it on her personal FB profile Millionaire Marketing on a Shoestring Budget™ hit the Top 10 on Amazon’s Best Seller list.

I could not have done this on my own.

Not only am I blessed, but I hold a deep gratitude in my heart for those who clapped their hands along with me to support this book launch and created some thunder on my behalf.

For those who may still be social media marketing naysaers, are you seeing the power of social networking now? I hope so.

In closing, I’d like to remind you of this: You may be in business FOR yourself, but you’re not BY yourself. Or as Lieutenant Colonel Rob “Waldo” Waldman says, “Winners never fly solo.”

Have a cost-effective marketing tool in your toolbox that you’d like to share? Please post it in the comment section below because I’d love to hear from you. Here’s to your sweet success.

P.S. Interested in grabbing your own copy of Millionaire Marketing on a Shoestring Budget™? You can do so here.

Debra Jason

Marketing & writing with heart, not hype at at The Write Direction
A recipient of the “Creative Person of the Year” award, Debra educates and empowers creative solopreneurs and enthusiastic business owners to create a lifestyle business that provides them with the flexibility, fun and freedom to do what they love. She also inspires you to communicate your marketing message in a way that captivates and converts your prospects into loyal, raving fans - even if you have been struggling with how to transform your ideas into words in the past.


  1. Wow, those are some amazing numbers. Would you use this just for something like your book launch or have you used it for other things?
    Cheyenne recently posted…Organic Blackberry TurnoversMy Profile

  2. Congratulations on your new book and on the success of your book launch! I’ve heard of Thunderclap but have never used it myself.
    Urailak recently posted…Quite an Assignment and Quite a PromiseMy Profile

  3. Debra, I am so glad your Thunderclap campaign was such a huge success. Your book is a fabulous resource for entrepreneurs, taking them step by step through how to market themselves authentically and successfully. My copy is definitely marked up with lots of yellow highlighting and mini post-it notes!
    Ava Diamond recently posted…To Be a Better Leader, Listen with TINGMy Profile

  4. Woot! I’m so glad that your campaign was a huge success. I’m not shocked at all that you had so many supporters. You are fantastic and your book rocks! I’m looking forward to our interview talking about your book.
    Stephanie LH Calahan recently posted…Do You Make this Sales Page Mistake?My Profile

  5. It’s been fantastic to be present while you expand your reach, Debra. You are skilled and your energy is great. Or as the expression goes…”it helps when you cook with the right food.” 🙂
    Larry Hochman recently posted…So Proud Of HerMy Profile

  6. Outstanding post Debra. I love Thunderclap. It IS one of the best platforms to come along in quite some time for marketing a book, event, cause, or just about anything you want to get the word out on quickly and to lots of people. Viral marketing at its best.
    Kathleen Gage recently posted…Are you really trusting?My Profile

  7. Thanks 1 million, Debra, or I should say thank you 1.4 million

    I appreciate that you always point us in the Write Direction! I am very excited to make some noise with thunderclap now too.

    Congratulations on the success of your book!
    Donovan Dreyer recently posted…Making the Invisible Visible: The First Step in Solving Our StressMy Profile


  1. […] Thunderclap is a “crowdspeaking” platform. They actually liken themselves to an “online flash mob.” I wrote about my experience on my blog: How Did Little Ol Me Achieve Social Reach of More than 1 Million […]

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