Quick Copywriting Tip: Address Your Prospects’ Concerns

Quick Copywriting TipsDo you know that the job of your headline is to get your prospects to read the next line?

You want to make sure your message touches, resonates and connects with your prospects.

Here’s today’s quick copywriting tip:
When writing your headline, address your prospects’ concerns. For example:

“Facing foreclosure here are three questions to ask your lender before they take away your home”
“Need money now here are ten legitimate ways to make a quick buck.”

Remember, when you’re writing your headline, one thing you can do is address your prospects’ concerns. You want them to say, “Yes, yes this person understands me, I want to click on that buy now button or I want to sign up today.”

So don’t forget to implement that tip when writing your headline.

Have a copywriting tip you’d like to share? Please do so or leave your comment in the comment section below because I’d love to hear from you. Have a great day and here’s to your sweet success.

Debra Jason

Marketing & writing with heart, not hype at at The Write Direction
A recipient of the “Creative Person of the Year” award, Debra educates and empowers creative solopreneurs and enthusiastic business owners to create a lifestyle business that provides them with the flexibility, fun and freedom to do what they love. She also inspires you to communicate your marketing message in a way that captivates and converts your prospects into loyal, raving fans - even if you have been struggling with how to transform your ideas into words in the past.


  1. I like this. It is short, sweet, but really delivers the message in an easy to understand way. I think what you are saying is very powerful at getting the perfect reader for your material. It may bring less readers, but they are exactly who would need to read it. And we know targeted readers are the best converting ones!

  2. Darren DeMatas says:

    So many people forget that we are emotional beings. We all have concerns and want people to understand them.

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