A Quick Fill-in-the-Blank Copywriting Quiz

A Fill-in-the-blank copywriting quizThought I’d have a little fun here by offering this short copywriting quiz. By filling in the blanks you’ll end up with a list of six valuable copywriting tips you can put to use next time you’re writing marketing content.

So here you go . . .

#1. Write content that speaks ______ your prospects, not ______ at them. It’s one element that makes the difference between grabbing your prospects’ attention so they read your content vs. click onto another Web site (or throw your mail piece into the circular file).

#2. Two psychological triggers that grab your prospects’ attention are ____________ and ______________. Use these triggers in your headlines, bullet points, titles of your free reports, etc.

#3. Create an ____________ moment so as they’re reading your prospects are thinking “Yes – this company gets me. Yes, they understand my feelings . . . my fears . . . or my anxiety. Yes – they can relate to what I’m going through. Therefore, I want what they have.”

#4. People respond to any given proposition for one of two reasons:
____________________________ and _________________________________.

#5. Two things you need to know before you ever start writing are your ____________ and your ___________.

#6. The secret to writing great copy is that it’s all about _______, not about ______________.

How did you do? Want to know the answers? Take a peek below. And don’t forget to share your thoughts in the comment section because I’d love to hear from you. Thanks!

Answers:
#1. Write content that speaks TO your prospects, not AT them.
#2. Two triggers are curiosity and touching people’s emotions.
#3. Create an “AHA” moment.
#4. People want to gain something they do not have or avoid losing something they possess.
#5. Two things you need to know are your product and your market.
#6. Writing copy is all about PEOPLE, not about the product.

Debra Jason

Marketing & writing with heart, not hype at at The Write Direction
A recipient of the “Creative Person of the Year” award, Debra educates and empowers creative solopreneurs and enthusiastic business owners to create a lifestyle business that provides them with the flexibility, fun and freedom to do what they love. She also inspires you to communicate your marketing message in a way that captivates and converts your prospects into loyal, raving fans - even if you have been struggling with how to transform your ideas into words in the past.

Comments

  1. Great information here! Sometimes we get so involved in writing – we forget these important points! Thanks for the reminder!
    Judy Mick recently posted…Don’t Hate The Porta-Potty!My Profile

  2. I got three, maybe 4. Not too bad I guess. 🙂 Very good points. You want to talk to people. You want to give them that aha moment. You should know what you’re talking about.

    Lily
    Lily Leung recently posted…ONE STEP FORWARD, 3 STEPS BACKMy Profile

  3. I just discovered… my copywriting can use some practice. Great place to start. Thank you!
    Stacie recently posted…Cerebral Palsy AwarenessMy Profile

  4. I love the format of this post, Debra. Gives lots of ownership to the reader. Great job!
    Larry Hochman recently posted…Living In The Past….NOTMy Profile

  5. Wow! I guess my copywriting skills need some work. Subscribing to your newsletter NOW!
    Melodieann Whiteley recently posted…Aug 19, My Most Prized PossessionMy Profile

  6. It’s all about the people… not the product. I’d say this is a great article to print off and refer too every time you write. Thanks!
    Brian McDaniel recently posted…The Importance Of The MastermindMy Profile

  7. Hi Debra.

    I loved the style. It’s good to do something different sometimes. And this was a good example of engaging your readers.

    Nathan.
    Nathan Ambrose recently posted…If You’re Too Busy to Get Things Done, Then Why are You Reading This?My Profile

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