5 Tips For Branding Your Business

5 Tips for Branding Your BusinessThanks to guest blogger, Toni Nelson

Building a successful brand will certainly solidify your business in the industry you are in.

Think of logos for various businesses. What do you think of? Do you think of the lizard that represents Geico? Do you think of the red target sign for Target stores? What about the logo for Starbucks?

You see, logos call to mind “the company.”

However, your brand is more than just a logo.

It can also be a statement or tagline. In short you’re branding stands for who you are and what your business stands for. As you establish your brand your business will become known as a business that can be trusted.

Developing your brand takes time and consistency.

Let’s review 5 tips designed to help you start building your brand.

1) Be real and honest with your customers. Never promise something that you cannot deliver. If you promise what you cannot deliver your credibility will suffer. Strive to not only deliver on your promise but over deliver.

Always speak in terms that your customers understand.

Put a face to your business. Add a photo of yourself to your business. This will help people come to know, like and trust you. People will start to recognize the image of you and immediately think of your Business.

Go back to the example of Geico. They use the lizard as their image. When they changed that image people did not react well. Why? They came to know, like and trust the Geico lizard.

Another example is Progressive Insurance’s advertising. Everyone knows Flo! When you see her image you immediately think of Progressive.

Since an image is so important be sure you are using a professional image of yourself.

2) Create a great customer service experience. The major flaw with many companies is there customer service. Customer service is the backbone of your business.

Try to put different systems in place that promote a great customer service experience. For example, after someone makes a purchase be sure to send thank you e-mails. If a customer requests additional information be sure to get that out to them in a timely manner.

When I had a great customer service experience at the car dealership you know what I did? I wrote a blog post about it. That’s how impressed I was with their customer service.

Wouldn’t you like people to write a blog post about how wonderful your customer service is?

3) Be consistent with your brand. Whatever you decide your brand will stand for be true to that. Use people and ideas that are in line with your brand to help your audience identify with it.

4) Target the right audience. Your brand is reaching out to a certain target audience or demographic. You need to connect with these people in order to make offerings for your products or services. Use keywords to draw your customers to you. Create a list of potential customers and then stay in contact with them.

When promoting your product, do so in the places where you know your target audience is listening or hanging out.

For example, if your target audience is largely on Facebook, make sure you have a Facebook presence. Are they on LinkedIn? Twitter? Your goal is to make sure you are promoting your products on multiple platforms. You want to be drawing people in to your website – specifically your blog. Make sure your blog addresses the issues that your audience has for your products and services.

5) Increase customer engagement with YouTube videos and podcasts. Both of these strategies help increase your online visibility.

Podcasting is a great way to get comfortable with “speaking” to your audience. Think, radio show host.

Video helps your audience have that immediate connection with you. Think of video as your own TV show!

These tips simply scratch the surface when it comes to creating your brand, but at least they are a starting point.

To help you with your branding I’ve created a special report highlighting 10 tips for branding. You can download it here: http://toninelsonmeansbusiness.com/brandingreport

Have you created a brand for your business? Please leave your thoughts and comments below because I’d love to hear from you. If you like this post be sure to share it on Facebook, LinkedIn, Twitter or any other social networking site you engage in. Be Savvy and Successful! Thanks.

About guest blogger, Toni Nelson: In addition to being the founder of The MINE System of Learning, Toni is a business coach, award-winning videographer and photographer.

Image Source: Photobucket

Debra Jason

Marketing & writing with heart, not hype at at The Write Direction
A recipient of the “Creative Person of the Year” award, Debra educates and empowers creative solopreneurs and enthusiastic business owners to create a lifestyle business that provides them with the flexibility, fun and freedom to do what they love. She also inspires you to communicate your marketing message in a way that captivates and converts your prospects into loyal, raving fans - even if you have been struggling with how to transform your ideas into words in the past.

Comments

  1. YouTube has helped my brand a lot. It has caused people to know, trust, and enjoy what I do. But I need to think more about my logo. You’re right that Geico and Target. They’re instantly recognizable. I don’t really have a logo at all!
    Susan Evans recently posted…Online Speech TherapyMy Profile

    • Good for you on building that KLT Factor (know, like & trust) Susan.
      When considering a logo, think about what you stand for, your values, etc. Then, find a good graphic designer – one you can develop that KLT Factor with – and convey your thoughts.
      He/she will create a few choices for you to consider.
      Thanks.
      🙂
      ~Debra

  2. These are very helpful suggestions – thank you so much for sharing!
    Laurel Regan recently posted…Meatless Monday No. 14 – Veggie Frittata (sort of)My Profile

  3. I love creating videos and they don’t need to be done all straight-laced and pretty to be effective. Talk TO your prospects, not AT them.

    Make them feel super comfortable and relaxed while they’re watching your videos in the same way you would welcome them into your home.

    I don’t know how many times I’ve been praised for being “natural” and “conversational” on my videos. I think it helps personalize / humanize a business and blog.
    Bonnie Gean recently posted…Video Blogging Challenge – Day #6My Profile

    • Bonnie, when speaking about copywriting I always recommend talking TO your peeps, not AT them.
      You do a great job with video so I’m not surprised that you’ve been praised for being natural.
      Thanks.
      🙂
      ~Debra

  4. very helpful article, some of your suggestions are awesome, thank you so much for sharing
    Denise recently posted…Greek Restaurant Olympia NootdorpMy Profile

  5. Your logo doesn’t have to be an image. Think Coca Cola. They use specific fonts and that’s their logo. For my videography business that’s what I used. Using YouTube to brand yourself is one of the best things you can do. Your brand encompasses not just your logo but the over all experience people will receive from you.

    As I mentioned in the article you need to be consistent with that. When you use video people are able to get to know who you are. It’s like getting to know a friend. They learn what your personality is like. Will everyone be drawn to you? No, but those that you are meant to work with will be.

    I always remember my mother getting dressed up to go to business meetings. It was, and is, part of who she is and who I am. People who know, like and trust me wouldn’t know what to do if they saw me in a business video not dressed up. As a matter of fact that’s the number one compliment I get. When I “talk” on video it is the same as if I was sitting right across from you having a cup of coffee. Talking to your audience is how you build your tribe.
    Toni Nelson recently posted…Working Women Of Tampa Bay – Leadership LunchMy Profile

  6. Hard to go wrong doing right by people! Letting others know about it is more an art. Great post, Debra and Toni!
    Larry Hochman recently posted…Six More Truth Bombs Marching AlongMy Profile

  7. This is an area that I really need to work on and expand this year. I have a tagline,”Divine Love and Light Heals All”. That really does speak to what I am about at the core of my work…where it all begins for me because this is how I was healed. Love to know more about this topic. Thanks for sharing.

    • Thanks Belinda. Search the “branding” category on this blog and you’ll find a few more posts on the topic.
      I have another guest working on a blog post as well, may be posted this week so stay tuned.
      🙂
      ~Debra

  8. brad hines says:

    I think 3 is most important. It makes things easier for only your followers, but for you as well!

  9. Some great advice here for me Debra. Thanks for explaining it all. I agree with being open and honest and speaking to your audience and making them feel comfortable…
    Liz Delaney recently posted…How To Personalise Your Facebook URLMy Profile

  10. I think I’m halfway there Debra… I have a logo but some of these other suggestions, like youtube, are good! One step at a time, right? Thanks for sharing <3
    Kelly Cavanaugh recently posted…Feelings… what’s wrong with me?My Profile

  11. Great tips.
    I find the secret to great branding is being real. Letting people see who you really are versus who you think they want to see. I call it flying your freak flag ….showing up, being 100% you, sharing your gifts, owning your strengths and weaknesses so people can relate to a real person….just just a persona.

    I give my peeps a variety of ways to interact with me….blog, Blogtalk show, and on SM and I fidn it to be easy as long as I’m showing up as ME.
    Leah Shapiro recently posted…Take The Quiz- Are You Flying Your Freak Flag?My Profile

  12. Hi Debra- I like the brand I’ve developed and women seem to respond positively to it. I could play around with video more:-) Thanks for sharing these many times over looked but so important tips. I so appriciate good customer service so much more now. xoDana
    Dana Mallon recently posted…What is Peaceful Parenting?My Profile

  13. Belinda you can also download the special branding report I created. The link is at the end of the article:) I agree with you Leah, you need to be real and communicate with your followers on multiple platforms (blogging,video, podcasts etc).
    Toni Nelson recently posted…How Can You Help?My Profile

  14. I’ve been incorporating all of these tips into my own brand and I have been seeing a lot of progress so I can agree that these tips in this blog are 100% important to know for anyone building a brand.
    Tonte Bo Douglas recently posted…4 Reasons Why Building Brand Personality Is ImportantMy Profile

  15. I’ve been thinking of my brand more and more as I expand into publishing a cookbook and creating kitchen products, so this is a very helpful list.
    I agree about Geico–it was so recognizable and trustworthy. Now I don’t even know how to identify them.
    great info!
    Tracey Ceurvels recently posted…Pasta with peas, mint &#038; lemonMy Profile

  16. The photo of the Geico Lizard drew me in to the read the article straight away as I love him. Great tips and advice here. Thank you.
    Jacqueline Fairbrass recently posted…Just Breathe Easy Energy TipsMy Profile

  17. Wow, a lot of interesting and interested replies. This is great information for all of us in marketing. I have often pondered creating and using a logo but it is still in its infancy as I continue to toy with different ideas. Thank you very much Debra and Toni for a very informative and interesting post. The 5 tips are certainly great ones. The great customer service will find people driving across town rather than go to one right around the corner if the service is there.

    • So true John. When you feel you’ve been served well and your patronage is valued, it’s highly likely you’ll stick with that business/provider/product for years to come.
      Thanks.
      🙂
      ~Debra

  18. The best example of branding has to be Apple!

    You would have to be living under a rock to not recognise Apple and what they stand for.
    Jenni Ryan recently posted…Is Your Self Image Robbing You of Success?My Profile

  19. love these tips for branding, just recently I implemented the talking where your audience is and the results were amazing and almost immediate.

    Having a good looking logo and image definitely help too. Spending the money for a professional to design your logo and for a photographer to take your picture will ensure the end result is professional looking and lasting.
    Catherine Storing recently posted…Get Rid of Your Fears Once and For AllMy Profile

  20. There are many ways to increase your brand impression. But not all will work for you. You have to analyze and find out which online marketing strategy will work for your business. This is where a branding company plays its role.

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