How to Get Amazing Free Publicity

7 Simple Steps for Writing Successful Press ReleasesOne of the free reports I offer online is called “How to Get Amazing Free Publicity.” In it I cover:

  • The first thing you need to do when you have a newsworthy story to share.
  • Tips on how others continue to recognize & acknowledge the press you’ve received – months after it’s stopped running.
  • One key element every press release should have – without it you’re lost.
  • The 5 provocative seeds of interest that leave readers wanting more.

To demonstrate that the tips I provide work, I’m proud to say that just this month, after submitting press releases to some local publications (announcing my return to Boulder from Kaua`i), I’ve received coverage in two of them.

I’m in the print version of today’s “Business Plus” section of the Boulder newspaper called The Daily Camera. And, it’s online as well at

I’m also on Page 14 of the January issue of the Advertising & Marketing Review – a local trade publication that is no longer printed, just online at

PR is just one of many channels for increasing your exposure. It’s important to get your name out there, build your brand, and begin connecting with people.

What are you doing to get your name out there? Share your latest PR accomplishments in the comment section below. I’d love to hear from you.

P.S. Want to get your copy of “How to Get Amazing Free Publicity?” It’s one of 34 marketing resources available in the More Income, More Impact Giveaway hosted by my friend and colleague, Ava Diamond. Check it out at

Debra Jason

Marketing & writing with heart, not hype at at The Write Direction
A recipient of the “Creative Person of the Year” award, Debra educates and empowers creative solopreneurs and enthusiastic business owners to create a lifestyle business that provides them with the flexibility, fun and freedom to do what they love. She also inspires you to communicate your marketing message in a way that captivates and converts your prospects into loyal, raving fans - even if you have been struggling with how to transform your ideas into words in the past.


  1. Fantastic post Debra! Marketing is so crucial and many people have no clue how to go about it. PR is something I enjoy and have very good success with.
    Victoria recently posted…Enthusiasm is Wonderful. Why?My Profile

    • Victoria there are so many components to marketing. PR is just one piece of the puzzle. Glad to know you’re having very good success with your efforts. What are some of the strategies you use to increase your exposure? I’m sure readers here would love to know your thoughts.

  2. Liked your post getting yourself out there is a good thing to be reminded of…well how do I do that..I have jointed a local group called the Young Entrepreneurs..I also check facebook and Linkedin everyday to connect since part of what my business does is sell on line…once I get my store working…thanks Jacqueline

    • Thanks @Jacqueline. Keep in mind that even though your store is online, it’s always a good idea to contact your local and trade publications and let them know what you’re doing (i.e. via a press release). Getting connected via social networking is also a great tool for getting exposure and building relationships.
      Is the Young Entrepreneurs group comprised of like-minded professionals helping one another? It’s great to have a supportive network like that.
      Here’s to your sweet success. ~Debra

  3. Social Media has been great for me along with doing press releases locally and through out the state. Face to face networking is one of my favorite ways to market myself and I travel a lot and meet so many wonderful people. Let’s also not forget to have business cards on hand. Word of mouth is crucial so always strive to make that great “First Impression!”
    Victoria recently posted…Enthusiasm is Wonderful. Why?My Profile

    • Word-of-mouth is some of the best (most cost-effective) advertising there is. You can’t beat it Victoria.
      I also believe in face-to-face networking, but it’s not just about handing out business cards. It’s about connecting and beginning to build relationships.
      I went to an event once where, before she even told me her name, this woman handed me her card. She said, “I told myself I’d give out 50 of these before I left this evening.” Well, that wasn’t a great way to make a good first impression on me. Agreed?
      Thanks again for sharing. ~Debra

  4. Debra, love that your PR strategies are so straightforward and demystified for small business owners! Way to go.
    Sandy recently posted…Chocolate. Vanilla. Choose.My Profile

  5. Debra, Incredible Article. I am new to the entire social media world; I was inspired to start a ministry and my cousin, Michele Schism who is founder of Decisive Minds, encouraged me to get a webpage started along with FB and a Blog. I started November 4th with FB page; Mid December with a Website (not like I want it but Good is Good enough to get started) and I started blogging for the first time in my life with this challenge. I am loving it and understanding the importance of creating relationships and community online; I hope to publish a book of testimonies this summer and with the help of people like yourself, and the relationships I build online; oh and with God’s assistance, I know this publication will be a success! Thanks for this GREAT information! PS: It’s nice to know I have someone like you close here in Colorado! 🙂

    • Hi @Jeff. How wonderful that your cousin is Michele Scism – what a fabulous role model for you to have as you get your business & blog off the ground. I’m thrilled that you found my blog worthwhile. Yes, marketing is all about creating and building relationships. I have “met” many people virtually and then had the good fortune to meet many of them face-to-face (such as Michelle Shaeffer).
      Let me know if you ever visit Boulder. Thanks! ~Debra

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