Are You Building a Community?

Are you building a community?“An individual artist needs only a thousand true fans in her tribe. It’s enough.” — Seth Godin

Tribe . . . fans . . . . followers . . . Whatever you call your “peeps,” a crucial component of your marketing success is developing a community—people who turn to you because they value your expertise and knowledge.

One way to gather your tribe is to provide them with information that makes their (personal and/or professional) lives easier. Once they arrive at your website, in addition to blog posts, you want to deliver something of value—something irresistible that encourages them to give you their name and email address.

Keep in mind that while you may have a large social media following, those names do not belong to you. Should any of the networks go away (remember MySpace?), those names go with them.

In her weekly e-newsletter called “The Social Scoop,” Mari Smith referred to social networks as “rented land.” She wrote, “Your blog should form the core of your overall content strategy in your business. This is your own ‘land.’ Whereas, your social channels are all ‘rented’ land.

“Yes, it’s important to build a loyal audience on your preferred social sites (Facebook and Twitter recommended, at minimum), but also provide regular invitations to come read your blog, join your email list and, of course, ultimately do business with you!”

Laura Rubinstein, author of Social Media Myths Busted and co-founder of Social Buzz Club, put it this way, “…suppose you’ve accumulated 50,000 connections between your top three networks, and one day your best, most engaged network changes its rules or determines you’ve violated their terms . . . They could remove your connections because of some algorithm change or, worse yet, they could close your account and never let you have access again with no good reason.”

Ms. Rubinstein goes on to explain a situation where she was shut down on LinkedIn, so she speaks from personal experience. She said, “Here’s the good news, if you’ve already started growing your connections on the social networks: This audience is now primed for you to bring them ‘home’ to your website, add them to your email and blog lists, and introduce to them other opportunities and offerings on your site and in-person.”

Internet Marketer and author of Trust Funnel Brian G.Johnson found success in connecting with people on social networks and sharing marketing content with them from his blog on those networks. “It really pulled it together for me. It allowed me to get traffic by standing out and being unique, being authentic and having a brand. That is what resonated with people—not all the people, but that’s okay. . . You can’t really satisfy everybody.”

So what are you doing to build a community? Please share you comments below because I’d love to hear from you. Thanks and here’s to your sweet success!

P.S. This is an excerpt from my upcoming book Millionaire Marketing on a Shoestring Budget(TM) due out in January 2015. Pre-order your copy here.

Debra Jason

Marketing & writing with heart, not hype at at The Write Direction
A recipient of the “Creative Person of the Year” award, Debra educates and empowers creative solopreneurs and enthusiastic business owners to create a lifestyle business that provides them with the flexibility, fun and freedom to do what they love. She also inspires you to communicate your marketing message in a way that captivates and converts your prospects into loyal, raving fans - even if you have been struggling with how to transform your ideas into words in the past.

Comments

  1. Debra, I like the concept of your blog being your “own land” vs. “rented land.” So often we rush to the social media sites to engage our tribe, when really, isn’t it so much better to invite people “for a cup of coffee” on OUR land, so to speak? Your upcoming book sounds intriguing.
    Beth Jones recently posted…Canada Blog SeriesMy Profile

    • I often say that you should talk to your prospects as if they were sitting across the table from you Beth. So you’re idea of inviting people “For a cup of coffee” is a good one – sit down and have a friendly chat.
      I’ll keep you posted on the book’s progress. Shooting for a release date the first of the year.
      Thanks.
      🙂
      ~Debra
      Debra Jason recently posted…Tapping Into the Power of PartnershipsMy Profile

  2. The whole “building a community” thing is something I always struggle with in my blogs/websites because I don’t want to seem like a dirty pusher or something. The whole “hey look at ME” thing is something I really need to get over. *sigh* The promotion thing is extremely hard for me. I don’t know why since I am such a big mouth most of the time.
    Angie von Scheffelheim recently posted…Are You the Victim of an Abusive Friendship?My Profile

  3. Loved this! I am very new to blogging and trying to juggle all the platforms, and this was excellent advise. So do you think ultimately bringing all the followers directly to the main blog site is the best choice? Is there something I can add to my social media sights that will direct them to my site? (at this time, I do not have a follow me or anything)
    Thanks for the pointers! Happy Blogging!
    melody pittman recently posted…The Centennial Year of the Wondrous Panama CanalMy Profile

  4. Love this post! Building a tribe is all about becoming a value leader. Who are you serving and how can you help them?

    We increase our value by sharing what we are leaning and passing it along to those in our tribe and soon to be in our tribe. Blogging hold the key. I call it your “Online Real Estate”.

    It really is the only thing you own online, everything else is rented. Brilliant post. Thank you so much for sharing. I know my readers and followers are going to love your post!
    Katrina recently posted…Get Invited Into Your Prospect WorldMy Profile

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