If one of your goals is to improve your copywriting skills, you have come to the right place. As a New Year’s gift to you (I know it’s a little late, but we’re still in the first quarter), I have put together a list of some of the coolest copywriting resources on the web (in addition to the one you’re reading right now, of course).
To help expand your horizons and develop your skills, I went down the rabbit hole (also known as Google and my bookmarks) to compile a list of six marketing articles and eight online tools.
Some of these may be familiar to you, others may be totally new, but I believe everyone — experienced copywriter and newbie alike — will find something beneficial on this list.
6 Marketing Articles:
- The Definitive Guide to Copywriting — From SEO to calls-to-action, this free (no opt-in needed) report gives you the basics. If you’re a true beginner, this is a good place to start.
- Experiential Selling — Written by by sales productivity expert Nancy Nardin, this is an interesting look at how to help your customer make the decision to buy, including suggestions for using “interactive” copy.
- 103 Creative Blog Post Idea Starters – colleague and blogging authority Michelle Shaeffer compiled this list of “sparks” – ranging from serious to silly – to get your ideas flowing.
- How to Consistently Produce Amazing Content — Eight leading content marketers and bloggers answer this popular question.
- The Top 10 Things You’ll Never Hear Good Content Marketers Say— OpenView’s Kevin Cain delivers a fun, tongue-in-cheek overview of what you should (and shouldn’t) be focusing on in content marketing.
- The 5 Ws of Creating Your Blog Editorial Calendar — My friend and colleague, Lacy Boggs, wrote this series of posts on the value of putting together a strategic editorial calendar for your blog.
8 Word and Online Marketing Tools:
- Emotional Marketing Value Headline Analyzer — This nifty little tool checks your headline for the number of emotion-eliciting words in your headline. And, it lets you know which emotion you’re hitting. Pretty fun!
- Tweak Your Biz Title Generator – Enter in a noun or a a verb and this tool generates a list of thought-provoking headlines for you to consider. I found that some of them still needed tweaking, but it’s a great place to start when you’re having writer’s block.
- Visual Thesaurus — Type in a word or phrase and then navigate around to visualize the word you’re looking for.
- Reverse Dictionary — If you’ve ever, um, you know… What is that word that means…? Then you’ll love Reverse Dictionary, where you describe a concept and (hopefully) get back a list of words and phrases that are related to that word you were trying to remember.
- Copyscape — Plagiarism on the net is rampant, but Copyscape helps you determine if anyone else is using your words online.
- Scribe — An all-in-one SEO tool that is one of the industry’s standards (for WordPress).
- W3Schools — If you’re a web do-it-yourselfer (or even just a blogger), you’re going to need to look up some HTML now and then. This site gives you tutorials for any little thing you need to know.
- CoSchedule — A dynamic social media editorial calendar plugin for WordPress that goes one step further, allowing you to schedule social media right from your WordPress dashboard.
If you found something useful in this list, please feel free to share this post with the peeps in your social networks. And, if you have a great resource that I left off (there are so many!) please leave a comment below and share the wealth.
I’d love to hear from you. Thanks and here’s to your sweet success!
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