Go From Dull to Dazzling with These Copywriting Resources

From Dull to Dazzling: Copywriting ResourcesIf one of your goals is to improve your copywriting skills, you have come to the right place. As a New Year’s gift to you (I know it’s a little late, but we’re still in the first quarter), I have put together a list of some of the coolest copywriting resources on the web (in addition to the one you’re reading right now, of course).

To help expand your horizons and develop your skills, I went down the rabbit hole (also known as Google and my bookmarks) to compile a list of six marketing articles and eight online tools.

Some of these may be familiar to you, others may be totally new, but I believe everyone — experienced copywriter and newbie alike — will find something beneficial on this list.

6 Marketing Articles:

  1. The Definitive Guide to Copywriting — From SEO to calls-to-action, this free (no opt-in needed) report gives you the basics. If you’re a true beginner, this is a good place to start.
  2. Experiential Selling — Written by by sales productivity expert Nancy Nardin, this is an interesting look at how to help your customer make the decision to buy, including suggestions for using “interactive” copy.
  3. 103 Creative Blog Post Idea Starters – colleague and blogging authority Michelle Shaeffer compiled this list of “sparks” – ranging from serious to silly – to get your ideas flowing.
  4. How to Consistently Produce Amazing Content — Eight leading content marketers and bloggers answer this popular question.
  5. The Top 10 Things You’ll Never Hear Good Content Marketers Say— OpenView’s Kevin Cain delivers a fun, tongue-in-cheek overview of what you should (and shouldn’t) be focusing on in content marketing.
  6. The 5 Ws of Creating Your Blog Editorial Calendar — My friend and colleague, Lacy Boggs, wrote this series of posts on the value of putting together a strategic editorial calendar for your blog.

8 Word and Online Marketing Tools:

  1. Emotional Marketing Value Headline Analyzer — This nifty little tool checks your headline for the number of emotion-eliciting words in your headline. And, it lets you know which emotion you’re hitting. Pretty fun!
  2. Tweak Your Biz Title Generator – Enter in a noun or a a verb and this tool generates a list of thought-provoking headlines for you to consider. I found that some of them still needed tweaking, but it’s a great place to start when you’re having writer’s block.
  3. Visual Thesaurus — Type in a word or phrase and then navigate around to visualize the word you’re looking for.
  4. Reverse Dictionary — If you’ve ever, um, you know… What is that word that means…? Then you’ll love Reverse Dictionary, where you describe a concept and (hopefully) get back a list of words and phrases that are related to that word you were trying to remember.
  5. Copyscape — Plagiarism on the net is rampant, but Copyscape helps you determine if anyone else is using your words online.
  6. Scribe — An all-in-one SEO tool that is one of the industry’s standards (for WordPress).
  7. W3Schools — If you’re a web do-it-yourselfer (or even just a blogger), you’re going to need to look up some HTML now and then. This site gives you tutorials for any little thing you need to know.
  8. CoSchedule — A dynamic social media editorial calendar plugin for WordPress that goes one step further, allowing you to schedule social media right from your WordPress dashboard.

If you found something useful in this list, please feel free to share this post with the peeps in your social networks. And, if you have a great resource that I left off (there are so many!) please leave a comment below and share the wealth.

I’d love to hear from you. Thanks and here’s to your sweet success!

Debra Jason

Marketing & writing with heart, not hype at at The Write Direction
A recipient of the “Creative Person of the Year” award, Debra educates and empowers creative solopreneurs and enthusiastic business owners to create a lifestyle business that provides them with the flexibility, fun and freedom to do what they love. She also inspires you to communicate your marketing message in a way that captivates and converts your prospects into loyal, raving fans - even if you have been struggling with how to transform your ideas into words in the past.

Comments

  1. Thanks for the mention, Debra! People can get the posts (plus more info) in a lovely downloadable PDF on my site for free, too! 🙂
    Lacy recently posted…Free Blog Workshop WebinarMy Profile

  2. Awesome, thank you! Now I need to find a way to save this so I can remember to refer back to it….
    Sharyn recently posted…Who Win the Oscars in Your Life?My Profile

  3. Hi Debra,

    Thanks for sharing these great resource links, Debra. I’ve bookmarked several of them, including this page so that I can return to find others again if needed.
    Shelly Moreau recently posted…How To Thrill Readers With CopywritingMy Profile

  4. Thank you for all of this informative articles.

    • You’re welcome Candace. These are just some of all the great resources available online. If you do a Google search, you’ll see what I mean.
      Thanks for stopping by.
      🙂
      ~Debra

  5. Victor Taylor says:

    Hi Debra,

    Great article.

    I’m a new copywriter. I’ve just started studying the art. This comes in at the right time.

    I’m definitely gonna be referring to it in the future. Thanks.

    What advise would you give a new copywriter?

  6. Great list! It can be very hard for new copywriters to find good resources. (Resources abound, but so many of them aren’t really helpful!) I’d like to humbly this post “How to Learn from the Copywriting Greats.”

    Thanks again for the great list!
    Nicki

    • Thanks Nicki. With Google at our fingertips, there is an abundance of resources available. However, there are SO many that I thought it best to compile this list and make it easier not just on newbies, but even experienced copywriters. Thanks for adding your blog to the list and including another resource.

      I wrote about a topic related to “learning from the greats.”It’s about the copywriter’s secret to writing better headlines – swipe files.
      Thanks.
      🙂
      ~Debra

  7. Hi Debra- I have the pleasure of working with Lacy:-) In fact she’s currently blogging for my soul fit mom site! Small (beautiful) world!
    Another free resource I’d like to recommend is The Clarity Session – a guided meditation to help you gain clarity around your offerings.

    Thanks for sharing! xoDana
    Dana Mallon recently posted…Overcoming Your UpbringingMy Profile

  8. How amazing that I was in need of some copy writing resources and you come up with the mother load of resources! Love it when that happens. I will be reading, underlining and printing these resources all weekend.

    Thanks for sharing Debra
    catherine Storing recently posted…Life IS Short, Are You Living Your Life to Its fullest Potential?My Profile

  9. Thanks D for all the wonderful links. I really appreciate the Tweak Your Biz Title Generator. I struggle with titles more than any one thing I write!
    Belinda Rose recently posted…LIFE IS NOT FAIR…OR, IS IT?My Profile

    • You’re welcome Belinda. Just beware when you use that generator, you have to carefully review what they suggest. I found many of the titles didn’t quite make sense, but they do offer food for thought.
      🙂
      ~Debra

  10. Oh, my. This is a great resource and I can’t wait to dig IN. Thank you for compiling this thorough list!
    Marita Rahlenbeck recently posted…Jump Start Get REAL ~ Update at Day 5My Profile

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