Quick Copywriting Tip: How Do You Write Headlines That Go Ka-Ching?

Copywriting HeadlinesThumbnailHow do you create a rock-solid headline that grabs attention and goes ka-ching?

According to veteran direct response copywriter (and my mentor), the late Eugene Schwartz, “Your headline has only one job – to stop your prospect and compel him or her to read the second sentence of your ad.”

Advertising guru David Ogilvy said, “On the average five times as many people read the headlines as read the body copy.”

So, here’s a quick copywriting tip when you’re writing headlines: Promise something wonderful, but do not lie.

You’ll lose more customers than you gain that way because bad news travels fast. Plus, in this day and age being honest and authentic is very top of mind. For instance, if you use a headline like this “Ten legitimate ways to make a quick buck,” you better deliver ten ways – ten sincere and honest ways – that prospects can take advantage of what you’re offering.

The folks at the Meaningful Beauty Skincare System say, “Add radiance and brighten your complexion.” They go on to back it up with the science behind meaningful beauty and how it delivers on their promise.

That’s today’s quick copywriting tip, promise something wonderful but do not lie.

Have a copywriting tip or a headline you wrote that you’d like to share? Please post it in the comment section below because I’d love to hear from you. Thanks a million.

Debra Jason

Marketing & writing with heart, not hype at at The Write Direction
A recipient of the “Creative Person of the Year” award, Debra educates and empowers creative solopreneurs and enthusiastic business owners to create a lifestyle business that provides them with the flexibility, fun and freedom to do what they love. She also inspires you to communicate your marketing message in a way that captivates and converts your prospects into loyal, raving fans - even if you have been struggling with how to transform your ideas into words in the past.

Comments

  1. “Promise something wonderful, but do not lie.” What a concept! One of my pet peeves is reading headlines, clicking and then getting fluff or something other than I was expecting. Great piece of advice Debra.
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