A colleague recently suggested the book, UnMarketing by Scott Stratten. Having recently talked about “The Secret to Connecting and Engaging with Your Prospects” on the Coffee with Terry show, within the first 30 pages of Scott’s book, his message quickly resonated with me.
Marketing: It’s Not What You Think
Scott delivers a thought-provoking take on the “old school ways of marketing.” What came to my mind as I turned the pages was, “It’s not your father’s marketing anymore.”
So here’s some food for thought. Scott writes that “Marketing is NOT:
• A task
• A department
• A job
“Marketing happens every time you engage (or not) with your past, present and potential customers.” Scott coined the phrase, “UnMarketing” – the ability to engage with your market.
In my discussion on Coffee with Terry, I stressed the importance of writing to your prospect or customer as if you were having a conversation – one-on-one across the table – with him/her.
What are doing to engage your customers and prospects? Are you simply shouting out TO them or are you having conversations and interacting WITH them?
Share your comments here. I’d love to hear your perspective on unmarketing. Thanks
