It’s Not Your Father’s Marketing Anymore

Are you marketing or unmarketing
A colleague recently suggested the book, UnMarketing by Scott Stratten. Having recently talked about “The Secret to Connecting and Engaging with Your Prospects” on the Coffee with Terry show, within the first 30 pages of Scott’s book, his message quickly resonated with me.

Marketing: It’s Not What You Think

Scott delivers a thought-provoking take on the “old school ways of marketing.” What came to my mind as I turned the pages was, “It’s not your father’s marketing anymore.

So here’s some food for thought. Scott writes that “Marketing is NOT:
• A task
• A department
• A job

“Marketing happens every time you engage (or not) with your past, present and potential customers.” Scott coined the phrase, “UnMarketing” – the ability to engage with your market.

In my discussion on Coffee with Terry, I stressed the importance of writing to your prospect or customer as if you were having a conversation – one-on-one across the table – with him/her.

What are doing to engage your customers and prospects? Are you simply shouting out TO them or are you having conversations and interacting WITH them?

Share your comments here. I’d love to hear your perspective on unmarketing. Thanks

Debra Jason

Marketing & writing with heart, not hype at at The Write Direction
A recipient of the “Creative Person of the Year” award, Debra educates and empowers creative solopreneurs and enthusiastic business owners to create a lifestyle business that provides them with the flexibility, fun and freedom to do what they love. She also inspires you to communicate your marketing message in a way that captivates and converts your prospects into loyal, raving fans - even if you have been struggling with how to transform your ideas into words in the past.

Comments

  1. While I don’t call it unmarketing as Scott does, I do agree that a business should engage with prospects, followers, and customers; especially if the company hopes to gain long-term loyalty and keep it.

    But it’s not just about engaging prospects and customers… you also have to get them interacting with one other – so you can build a thriving community around your brand.
    Bonnie Gean recently posted…Are You Exercising Your Flexibility?My Profile

    • Thanks for mentioning that @Bonnie. Building a thriving community is a great point. It’s fabulous when we have a community of colleagues, prospects, and/or customers who we can connect with one another.
      ~Debra

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