Two Tips for Social Media Success in Just 15 Minutes

Social Media Success 15 minutesThanks to guest blogger, Deb Krier.

People tell me lots of reasons that they don’t use social media as part of their marketing efforts. For the most part, they all boil down to one thing: TIME. They don’t have the time to learn how to use it, they don’t have the time to actually use it, they don’t have time to waste, and so on and so on.

You can successfully use social media in as little as 15 minutes a day. However, there are two things to keep in mind: FOCUS and PLANNING.

Keeping your focus may be one of the hardest things to do. There’s lots and lots of fun and interesting things to look at on social media and it’s hard not to get sucked in with all the bright, shiny objects (look…a squirrel!). You can always go back when you’re not working and catch up.

You may need to set a timer to make sure that you keep your focus. If you’re reading great articles that are business-oriented, or other items that do help with your business, it’s OK to go over the time limit. However, get your posts done first!

It is important to remember that you do need to interact with others. Social media is all about being “social” – not “pay attention to me and only me.” Take a couple of moments to respond to appropriate posts by others and always, ALWAYS make time to respond to comments on posts you made.

No matter how long you spend on social media, a key component is planning
. Before you even dip your toes into the social media pool, determine which sites you’re going to use. It’s just like networking in person – it may be fun to see people, but if it doesn’t benefit your business, is it a good use of your time? The same goes for social media. Determine which sites will be the most beneficial for your business and spend time there.

Many people tell me they don’t know what to post and content can be a problem. Are there “frequently asked questions” for your industry? Those make great content! How about new innovations? Industry news? Something new at your organization? Trending topics? There’s tons of great content when you actually think about it.

One of my resources is SmartBrief, which provides curated content for a wide-variety of industries on a daily basis…for free! Another good source is Flipboard, as well as online business or industry magazines.

Use a scheduling program to post several articles at once, across several social media sites, with the actual posting times varying. At the moment, my favorite is Buffer, which has both free and paid versions.

No matter what your source is, always READ the entire article to make sure it’s actually something you want to post. Then, take a moment to write something about the article to generate COMMENTS!

I’ll admit that 15 minutes may not be enough time – but it’s a starting point. Once you get the hang of it, you may spend more time. But, always remember: FOCUS and PLAN!

What are your time-saving tips? Please post them in the comment section because I’d love to hear from you. Thanks!

Deb Krier, The SociaLightAbout guest blogger, Deb Krier: The SociaLight, Deb is passionate about working with professionals to show them how to use social media to promote themselves and their businesses.

Debra Jason

Marketing & writing with heart, not hype at at The Write Direction
A recipient of the “Creative Person of the Year” award, Debra educates and empowers creative solopreneurs and enthusiastic business owners to create a lifestyle business that provides them with the flexibility, fun and freedom to do what they love. She also inspires you to communicate your marketing message in a way that captivates and converts your prospects into loyal, raving fans - even if you have been struggling with how to transform your ideas into words in the past.


  1. Thanks for the great tips, I love the idea of using a timer, because I am definitely one of those people who gets sucked in and before you know it an hour has passed and all I’ve done is goofed off, lol.

    Focus, focus, focus!
    Thanks again Debra! Maryann
    Maryann Candito recently posted…Step 1 To Achieve Independence from Your Food ObsessionsMy Profile

    • I’m the same way Maryann. I can give myself 5 minutes and then, when I look at the clock, much more than 5 have gone by. Timers a good resource to remind us to move on to the next thing.

    • I am most definitely the kid who gets sidetracked easily! Look, a squirrel!

      A timer was the option I came up with to keep my focus – and during that time, I don’t click ANY links! I go back later to catch up.

  2. Thanks so much for this information. Now I need to time to look at the suggested resources! Just kidding – I so appreciate you doing the hard work for me!
    Margit Crane ( recently posted…#1 Secret to Motivating Your ADHD Kids and TeensMy Profile

  3. I’m just starting in this world of social media and this is very helpful and practical.

  4. I just began using a timer last week. It has made me more aware of how much time I have been spending on “social media”. It also has helped me get very clear and focused.

    Another tip I have been using with success, is turning the internet connection to my computer off. Then I do what I need to do, write, telephone calls, etc. When I get to a point I need to access the internet, I start a list of specific items I need to look for or find. That way when I do hit the net, I am not surfing around and wasting time.

    I save the wasting time for later, when I am not working!
    Arla DeField recently posted…Dear College Self, You’re an IdiotMy Profile

    • Hi Arla, good for you for finding a way to stay focused and productive.
      Thanks for sharing your tip here.

    • Great tip Arla! I’ve also found that when I really need to focus, ALL social media – and my email – gets turned off. Then, when I need a “mind break”, I spend a bit of time catching up…using a timer, of course, so I don’t get side-tracked!

  5. Deb and Debra – thanks so much for a great article.

    I certainly need to get better about planning. I spend time needed to write (I know that takes a couple of hours or more per post – editing down is the big time drain, but something I deem worth it for a better reader experience). Still, I tend to get drawn into tangental topics that are fun, but not necessarily right for prospecting.

    Thanks for the ideas and links (already a Smartbrief subscriber – haven’t implemented Flipboard or Buffer yet).
    Nanette recently posted…Why are you calling me?My Profile


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