Are You Overwhelmed By Social Media? Here’s Your Ticket To Eliminate That Overwhelm

Your ticket to eliminate social media overwhelmWhen I speak about social media marketing – or just in everyday conversation around the topic – two questions that come up repeatedly are:
1) Do I have to do it all? LinkedIn . . . Twitter. . . Facebook . . . Google + . . . Pinterest . . . Instagram . . . Klout?
2) It takes so much time, I get overwhelmed. How much time should I spend on it?

While you may read posts or articles about “social media in 10 minutes a day,” I’m not one to make that promise. Social media marketing does require your time and attention. However, what I suggest as the ticket to eliminating social media overwhelm is this . . .

You don’t have to do it all at once!

I know, I know. You hear you need to be everywhere. You think you may be missing out, missing leads and business opportunities, if you don’t do it all. I too felt that way, but alas I came to grips with the fact that I am (and you are) only human. And, not super human at that.

Most of my focus is on Facebook, Twitter and LinkedIn. I do have YouTube, Pinterest and Google Plus accounts, but don’t spend as much time and energy there. And, I’ve finally come to peace with that.

As I said, you ARE only human so give yourself permission to start off gently. Pick one (okay, maybe two) network(s) where you feel most comfortable, where your peeps are hanging out, and where you ENJOY spending your time.

“You may be leaving biz on the table,” says colleague Joel Comm. “But guess what? There’s no way you can do it all. Just keeping up with one network on a regular basis takes time.”

In his podcast on this topic, Joel explains that there are 2 instances in which he uses social media:
1) When he has something to say.
2) When he wants to interact with others.

Simple and sound philosophy, don’t you think? He goes on to say, “I’m going to set you free from the burden of social media.” How does he do that? Easy . . .

“Be yourself. Do it (social media) in a way that fits with who you are and your lifestyle. Don’t guilt yourself because it’s a burden you can’t carry.”

I loved when Joel shared this: “Social media is addictive in nature and it’s an insatiable beast that can never be fully fed. There’s no way you can do it all. . . Let social media be an extension of who you are. Isn’t that more authentic anyhow?”

“Make peace with the fact that you may lose traffic by not using one network vs. another. You can’t be there for friends, fans and followers all the time, because you have a life.”

“Let those social media shackles fall off. Live your life the way you want to and let social media be the slave to you – not the other way around. You master it . . . Do whatever works for you. Do it your way.” (When Joel said this, in my head I immediately heard Frank Sinatra singing “I did it my way.”)

Are you taking the ticket to eliminating social media overwhelm? I value your feedback so please share your comments below because I’d love to hear from you. Thanks!

Debra Jason

Marketing & writing with heart, not hype at at The Write Direction
A recipient of the “Creative Person of the Year” award, Debra educates and empowers creative solopreneurs and enthusiastic business owners to create a lifestyle business that provides them with the flexibility, fun and freedom to do what they love. She also inspires you to communicate your marketing message in a way that captivates and converts your prospects into loyal, raving fans - even if you have been struggling with how to transform your ideas into words in the past.


  1. Some of the best advice I have heard on the subject of social media in a LONG time. You hear it over and over again about how you have to be engaging your audience across all of the different social media’s that are out there. And there is a new one every day that is hot of the week or something. Anyway, some very sage advice – pick 2-3 and focus there – visit some of the others occasionally, but not necessarily on any kind of regular basis. It may take a little bit longer to get out there, but you will still be willing to keep going with it when you do get it out there.
    Ray recently posted…Call to Action – InfoLinksMy Profile

    • Ray, not only are there new networks popping up, the existing ones keep changing all the time. Glad you found this be “sage advice” and hope you’ll share it with your peeps. Here’s to your sweet social media marketing success.

  2. Thank you, thank you! Social media can consume every minute of your time (as we all know). I restrict myself to blogging, Facebook, and a little bit of Twitter. Although I enjoy Pinterest, it is too addicting, and I don’t visit it too much anymore. By the way, I tried to tweet his directly from the blog post, and it didn’t work right, so I will try another way.
    Alana ( recently posted…Nostalgia Ain’t All It’s Cracked Up to Be – Cataract EditionMy Profile

    • Hi Alana, when I first got on Pinterest I too found it addictive. I “pin” items when I find those things that I particularly like or I think my peeps are interested in.
      Thanks for tweeting it out (I tested the Tweet function & it seemed to work just fine).
      Keep on being your best self!

  3. Great post!

    Especially the part about being yourself.

    I know far too many people who learned how to make their entire yearly income from just one social network so really there is no need to spread yourself out too thin.

    That is good news!


    Kathy Hadley recently posted…No One Can Be Positive All The Time And Thankfully, You Don’t Have To BeMy Profile

  4. I agree, Debra. There’s only so many hours in a day.

    I realize some people hire social media work out, but I’d rather handle the contact/networking/schmoozing on my own time.

    My peeps are too important to pass that work (schmoozing) off to a VA or any outside party.

    You pick where you’re most comfortable being because chances are – your target market feels the same way.
    Bonnie Gean recently posted…Mark Your Calendar for the October Article Writing ChallengeMy Profile

  5. When I first started out, I was worried about the visibility and social media presence. This was before I found like-minded professionals on the internet who could put my mind at ease.

    I finally decided that I would be present on Twitter, LinkedIn and Facebook for 2 reasons – I was already there and had to tweak my posts to match my objectives and also, the objectives that I had for each of these social media platforms that matched my own practice objectives. Google Plus is the only addition I have made and wisely, for my ideal clients and rainmakers hang out there and even then not at the same level as my favorite 3!

    Thank you Joel and Debra for the validation!
    Vatsala Shukla recently posted…Handy Tools for Meditation – MudrasMy Profile

  6. Since video is very important to my business I am active on sites like Vimeo and YouTube. I have found that having the social plugin in that automatically posts to Twitter,LinkedIn,StumbleUpon etc makes my life a lot easier to keep current and up to date with all the social media sites. This frees up so much time because I don’t have to go into each individual account to make a post. I do make sure I am active on Google Plus because I know it’s Google and I can see that the more active I am there the better my ranking and search ability is.
    Toni Nelson recently posted…Three Tips For Using A QR CodeMy Profile

  7. Debra I am so glad you said we don’t have to do it all! I find just facebook alone takes a tremendous amount of time because i am busy growing my fan page with photos/quotes/ that i create myself everyday. I post several times a day and try to comment on anyone that leaves a reply. It has paid off. My fan page went from 58 likes to over 1400 as of this moment. Social media IS addictive and it IS overwhelming. Thank you from releasing me from some of the guilt. 🙂
    Belinda Rose recently posted…Live Life Laughing!My Profile

  8. Such smart advice! It’s easy to try to do it all, get overwhelmed, and do a poor job everywhere… focusing on just one or two instead allows us to be more effective there and actually build some relationships and learn how to use the platform to achieve our specific goals (traffic, feedback, sales, etc).
    Michelle Shaeffer recently posted…BlogMy Profile

    • Building relationships is what it’s all about. And, what I suggest to others is that, once they feel comfortable with one network, they can move on and explore another if they so desire. Thanks Michelle for stopping by and sharing your insights. 🙂

  9. Super sound strategy. I know so many people that are actively trying to do every site they come in contact with. In the end, you get depth in none of them. Start with one and get really comfortable before adding more to the mix.

    I’d add that as you are picking which sites to focus on, consider these two things: 1) where does your ideal client hang out? 2) which sites do you enjoy more?

    For years I tried to push myself to like Facebook. I finally set myself free and decided to not push. I don’t really care for the interface and ads everywhere. I still interact there, but not as much as I used to. I’m no longer forcing, so I am able to spend time on sites I do enjoy and add a ton more value. Because I’m adding deeper value I build better relationships.
    Stephanie Calahan recently posted…5 Strategies to Get Your Message Out on Virtual StagesMy Profile

    • Yes Stephanie, I did mention something similar to your suggestion: “Pick one (okay, maybe two) network(s) where you feel most comfortable, where your peeps are hanging out, and where you ENJOY spending your time.”

      For some time I too tried to do it all and all at once. I got frustrated quickly and had to stop, take a breath, reassess and give myself permission to focus on a few rather than be “all things to all people.”
      Thanks for sharing your feedback here.

  10. I love this post and couldn’t agree more! There’s so much talk about going on all the various social media platforms. But we should just do what’s best for us and fits our business and lifestyle. Getting overwhelmed in social media isn’t great either! Because we must run our businesses too! Thanks so much for the great reminder!
    Minling recently posted…Why surrendering is goodMy Profile

  11. Social media can be the biggest time suck out there disguised as “working”!

    I’ve come to a point where I’ve pared down where I hang out, focusing mostly on FB and sometimes twitter. I do my best to keep it light and easy and utilize things like hoot-suit to schedule posts so I have some freedom.

    I’ve found that being yourself and giving yourself permission to do it YOUR way is the best advice that you can follow.
    Leah Shapiro recently posted…Your Throne Awaits!My Profile

    • So true Leah. I use Hootsuite as well, but recently learned that FB “frowns” upon third party providers like that so you might consider scheduling your FB posts using their own scheduling tool.
      Here’s to being yourself.

  12. I totally agree! Keep it simple – learn one platform really well, be where you want to be and where your people are, don’t stress about what you might be missing – think about how much extra value you’re giving and getting by that depth of interaction. Beautiful advice!
    Teresa Deak recently posted…Dee Morrison Is In The Butterfly House! Bring on the Insights!My Profile

  13. Personally I LOVE social media! But I know that a lot of people find it daunting or overwhelming, especially the older ladies.

    For my generation & younger, it’s just something we do every day anyway because we love it, so it’s a natural extension for our business to be on there too!
    Helen Crosbie recently posted…Oh no! It’s Friday 13th!My Profile

    • Thanks Helen. Even those I talk to who love social media, realize that it can drain them of their time. That’s why they select those networks that they enjoy most where they know their peeps are hanging out. It makes a fun experience even more rewarding for them.
      Happy to connect with you via social media!
      Have a great day.

  14. Fantastic advice. I just felt a tiny bit of overwhelm EVAPORATE in my world, just reading this.

    I love the part about making your social media “personality” an expression of who you really are.

    Well, who I really am is someone who’d prefer being outside, with actual people, moving around — not sitting at a computer or phone typing to virtual faces. On the other hand, it’s part of my business. But I think your words will help me temper the need to be ever-present online. Thanks!
    Jessica recently posted…5 Ideas For Healthier School LunchesMy Profile

    • Hi Jessica. So glad some of your overwhelm evaporated into thin air. LOL

      Like you, I prefer meeting people face-to-face. However, I have met many people via social networking online that I wouldn’t have met otherwise and that’s been fabulous. And, several times, once I met them online I was able to connect with them in person as well. That was really fun.

      Another beautiful thing about social media marketing is how people can stay in touch during times of trouble. I just wrote a post about “The Miracle of Social Media & Boulder’s 100-Year Flood.” Hope you’ll take a look at it.


  15. Love this article, Debra, exactly echoes with what I teach my clients. thanks for sharing.
    Inga Deksne recently posted…To be successful on Social Media all you need is LOVE!My Profile

  16. I’m with you, Debra – trying to do it all will only make you crazy. I’m starting to find Google+ to be interesting, but gave up on Twitter a long time ago. I’ve been getting a good number of subscribers lately that convert well to buyers, and suspect this is coming from Facebook (oddly so – this is not a place I hang out), but it could be Google+. Suppose I should put some tracking systems in to find out :-).
    Nanette Levin recently posted…Small business marketing against the grainMy Profile

    • Yes Nanette, understanding where your subscribers are coming from is invaluable information. Once you know that, you can start spending more time on the networks where they are hanging out as well.

  17. I recently had videoed a presentation I gave on ACA (Healthcare Reform) and was advised to load that onto You Tube. I also have a verbal interview that Sue Porter did with me (MP3). I know having some of these other medias out there is important-especially in my business right now (health insurance!). What is your take on these two media formats and which would give me the biggest bang? Appreciated your presentation to TMP yesterday!

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