Are you writing from the inside out?

Julia Cameron writing from the inside outWhether you’re blogging or writing copy for a sales page or other marketing campaign, more and more prospects are drawn to content with heart, not hype. While they may want what you have to offer, they’re turned off by the hard sales approach. They want to feel heard and understood on a personal level.

That’s why I love, and am inspired by, this quote from Julia Cameron:

“When we write from the inside out rather than the outside in, when we write about what most concerns us rather than about what we feel might sell, we often write so well and so persuasively that the market responds to our efforts.”

“It is also true that when we see that the market exists for a topic that is high stakes for us, there is no dishonor in writing to that slice of the market. Then we are in the luxurious position of being able to write both from the inside out and from the outside in. It is only when we try writing from the outside in, writing on a topic that has stakes that are not personally compelling, that we run the risk of writing thinly and unpersuasively.”

With messages bombarding us daily – online and off – are you drawn to those that “shout” at you (from the outside in) or those that address your concerns and speak to you on a personal level (from the inside out)?

Please share your thoughts in the comments section below because I’d love to hear from you. Here’s to your sweet success. Thanks!

Debra Jason

Marketing & writing with heart, not hype at at The Write Direction
A recipient of the “Creative Person of the Year” award, Debra educates and empowers creative solopreneurs and enthusiastic business owners to create a lifestyle business that provides them with the flexibility, fun and freedom to do what they love. She also inspires you to communicate your marketing message in a way that captivates and converts your prospects into loyal, raving fans - even if you have been struggling with how to transform your ideas into words in the past.


  1. This is very true. If you write with feeling, your writing will be stronger and more compelling. It will be more expressive because you are showing what is in your heart and what can be better than that?
    Alice recently posted…The tragedy of Strawberry IslandMy Profile

  2. Sometimes it is hard to write from the heart. I have a blog and want to write just write but can’t always fit it in my niche.
    Gail Akeman recently posted…Valentine’s Day –The Frugal WayMy Profile

  3. “…are you drawn to those that “shout” at you (from the outside in) or those that address your concerns and speak to you on a personal level (from the inside out)?”

    My info now comes from the inside out, but I also read a lot of things, so some things come from out to in! But that info doesn’t shout at me.
    Ruthanne recently posted…10 Network Marketing Phrases to Make Prospects Flee, Part 1 of 2My Profile

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