Whether you’re blogging or writing copy for a sales page or other marketing campaign, more and more prospects are drawn to content with heart, not hype. While they may want what you have to offer, they’re turned off by the hard sales approach. They want to feel heard and understood on a personal level.
That’s why I love, and am inspired by, this quote from Julia Cameron:
“When we write from the inside out rather than the outside in, when we write about what most concerns us rather than about what we feel might sell, we often write so well and so persuasively that the market responds to our efforts.”
“It is also true that when we see that the market exists for a topic that is high stakes for us, there is no dishonor in writing to that slice of the market. Then we are in the luxurious position of being able to write both from the inside out and from the outside in. It is only when we try writing from the outside in, writing on a topic that has stakes that are not personally compelling, that we run the risk of writing thinly and unpersuasively.”
With messages bombarding us daily – online and off – are you drawn to those that “shout” at you (from the outside in) or those that address your concerns and speak to you on a personal level (from the inside out)?
Please share your thoughts in the comments section below because I’d love to hear from you. Here’s to your sweet success. Thanks!
