Last year, after sending out an e-mail message, one of my subscribers opted out from my list. Her reason? I had a typo in my subject line.
Needless to say, I was embarrassed and proceeded to write a blog post about it.
In the past I’ve also written about how direct response copywriters may break the rules of grammar. You may see us using sentence fragments or content that’s more conversational than prose. And, in our books, that’s okay.
However, we’re still professionals and want our writing to captivate, compel and convert prospects into customers. That’s why I was pleased when I came across Copyblogger’s Infographic (below). It mentions the grammar errors I called out in my earlier blog post and more. Discover how the following 15 “grammar goofs” may make you look less than professional.
Like this infographic? Get more content marketing tips at Copyblogger.
Whether you’re reading blogs and Web sites or brochures and direct mail, have you seen these goofy grammar errors? If so, what impression have they made on you? Does it look silly?
Please share your thoughts in the comment section. I’d love to hear from you. Thanks.
