Quick Copywriting Tip: Give Prospects Helpful Information In Your Headline

What do your prospects want from you?

Watch this short video (just 60 seconds) for another quick copywriting tip.

When writing your headline provide your readers with helpful, useful information. For example:

  • 5 reasons why using numbers in your headlines work.
  • 4 ways to lose weight without giving up your favorite foods.

Using a number in your headline lets your prospects know that they can expect a finite set of helpful tips or pointers. And, they appreciate that because they walk away satisfied that you delivered.

So remember, give your prospects useful information when writing your headline. Have a headline that you’d like to share here? Feel free to post it in the comment section below because I’d love to hear from you.

Have a great day and here’s to your sweet success.

Debra Jason

Marketing & writing with heart, not hype at at The Write Direction
A recipient of the “Creative Person of the Year” award, Debra educates and empowers creative solopreneurs and enthusiastic business owners to create a lifestyle business that provides them with the flexibility, fun and freedom to do what they love. She also inspires you to communicate your marketing message in a way that captivates and converts your prospects into loyal, raving fans - even if you have been struggling with how to transform your ideas into words in the past.


  1. Great tip, it isn’t always easy to think of a headline. Numbers do work. I’ve heard odd numbers are better than even. Is that true?
    Heather recently posted…Ignite Your Market Challenge – How Do Your Sites and Emails Look On Mobile DevicesMy Profile

    • Heather, that’s a good question. I haven’t heard about one working better than another. I usually create the headline based on the number of tips I have on hand, but like anything in marketing, it may be worth testing.

  2. Great post! Another good copywriting tip for headlines: keep it to 3-6 words! http://www.nonprofitcopywriter.com/copywriting-headlines.html#sthash.6lu0x13Y.dpbs
    Kathy Widenhouse recently posted…Feb 20, Pre-Writing Steps to Writing a Business PlanMy Profile

    • Thanks Kathy. Appreciate your tip as well. While a headline with 3-6 words may be a good one, it depends on your audience. I believe you’ll find copywriters out there who agree that longer headlines are worthwhile. Some may even say use as many words as it takes to convey a attention-grabbing message. And, the length may vary with the the type of headline as well (i.e. sales page, magazine advertisement, blog post or article title).

  3. If your headline doesn’t work, it doesn’t matter how good the rest of your content is…it’ll never be seen! Spot on, Debra. 🙂
    Larry Hochman recently posted…The One Word Solution For Getting Stuff DoneMy Profile

  4. Great information! I find the headline is sometimes the hardest part. You gave me some great ideas! Thanks!! <3

  5. Wonderful tip! Thanks Debra. Headlines are often the most difficult part of the post! <3
    Belinda Rose recently posted…Heeding the Cry of the Child WithinMy Profile

    • Belinda, many copywriters will write a headline first. However, at those times when you’re finding it’s difficult, write the content first. Then, review what you wrote and you may find the headline tucked away inside your copy.

  6. I usually have a difficult time with the headline, so appreciate any help. This makes total sense. Thank you! And it’s great to see you on video.
    Jacqueline Fairbrass recently posted…Panic, Acceptance and Trust, OH MY!My Profile

  7. Thanks for the tips Debra. Much appreciated. Headlines are difficult but this tip made so much sense…
    Liz Delaney recently posted…Simple Tips for Gaining Work-Life BalanceMy Profile

  8. Good tip! I frequently use numbers in my headlines and those posts so seem to attract more views. Thanks Debra!
    Melodieann Whiteley recently posted…Jun 9, Smile!My Profile

  9. Hi Debra,
    you’re right with numbers: there’s probably nothing that would work better. Questions (Did you know that…) also work well, but they’re not as good as the ‘5 reasons…’ format.

  10. Hello, Debra. Your simple number system for writing content headlines is so simple even I can do that. How inspiring. Thanks. Rosella Young, AA-1 Designs, Invest in your shelf!

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